United States Consumer Electronics Report Q1 2011
Business Monitor International, February 2011, Pages: 54
The United States Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on United States' consumer electronics industry.
The US consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected to be worth around US$253.5bn in 2011. This is expected to increase to US$322.9bn by 2015 at a CAGR of 6.2%, driven by premium TV sets, smartphones and notebooks.
In the first half of 2010, sales of consumer electronics products such as notebooks and LED-backlit TV sets grew strongly. Despite a typical seasonal decline in overall TV set sales, the first quarter of 2010 saw the release of many new TV set models and technologies, which drove growth through the second quarter. However, amid concerns about the strength of the economic recovery, BMI questioned whether this pace of growth could be maintained.
Mature markets in many segments mean growth will rely to a large extent on product innovation such as Android smartphones and touchscreen handsets as well as 3D and internet-enabled TV sets.
BMI forecasts US PC sales of US$131.7bn in 2011. CAGR for the 2011-2015 period will be around 4.4%, but multimedia and entertainment notebooks are growth areas. US PC sales grew strongly in H110, boosted by a revival of the business market. BMI projects the market is on course for total PC sales of around 90mn in 2011. Netbooks and notebooks remain the largest product category but face competition from the smartphones of Palm, RIM, Apple and other vendors as well as tablet notebooks, spearheaded by Apple’s iPad.
The US domestic video, audio and gaming device market is projected at US$69.1bn in 2011. Video applications will account for around 80% of demand during the 2011-2015 forecast period, with growth areas linked to new technologies such as LED TV sets, 3DTV and Blu-ray. Vendors will focus on product innovation, with drivers including improved display quality and wider screens, as well as features such as internet connectivity. Sales of 3DTV sets in the United State markets were on course to approach an estimated 2mn units in 2010, or around 4% of the expected LCD TV market.
Total US market handset sales are expected to grow at a CAGR of about 1.5% to 146mn units in 2015. With an increasingly saturated US market, handset revenues will be driven by emerging product areas such as smartphones, touchscreen phones and HD camera phones. Smartphones will be a key growth area, currently accounting for 20% of volume sales in the US market, and boosted by the popularity of Android-based models. As new longterm evolution (LTE) networks began to come online in 2010, this should boost replacement handset purchases.
Executive Summary
Computers
AV
Mobile Handsets
SWOT Analysis
US Consumer Electronics Market SWOT
US Political SWOT
US Economic SWOT
Consumer Electronics Market
Computers
Table: Computers – Demand
Drivers
Segments
Netbooks
Tablet Notebooks
E-Readers
AV
Table: AV – Demand
Mobile Handsets
Table: Mobile Communications – Demand
3G
Consumer Electronics Industry
Table: US Consumer Electronics Shipments
Semiconductors
Table: US Semiconductor Exports
Computers And Computer Accessories
Table: US Computer Exports
AV
Table: US TV Exports
Telecommunications
Table: US Telecommunications Exports (US$bn)
Industry Forecast Scenario
Table: Consumer Electronics Overview
Industry Developments
Macroeconomic Forecast
United States – Economic Activity
Competitive Landscape
Computers
Hardware
Price Competition
Strategy Adjustments
Netbooks
Handsets
AV
Domestic Company Profiles
Apple
Vizio
Motorola
Country Snapshot: US Demographic Data
Section 1: Population
Table: Demographic Indicators, 2005-2030
Table: Rural/Urban Breakdown, 2005-2030
Section 2: Education And Healthcare
Table: Education, 2002-2005
Table: Vital Statistics, 2005-2030
Section 3: Labour Market And Spending Power
Table: Employment Indicators, 2001-2006
Table: Consumer Expenditure, 2000-2012 (US$)
Table: Average Annual Wages, 2000-2012 (US$)
BMI Methodology
How We Generate Our Industry Forecasts
Electronics Industry
Sources
- Apple
- Vizio
- Motorola
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