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Warranty Metrics: Consumer Approaches to Extended Warranties for White, Brown and Grey Goods in the UK Product Image

Warranty Metrics: Consumer Approaches to Extended Warranties for White, Brown and Grey Goods in the UK

  • ID: 1652265
  • December 2014
  • Region: United Kingdom, Great Britain
  • 48 Pages
  • Finaccord

Warranty Metrics: Consumer Approaches to Extended Warranties for White, Brown and Grey Goods in the UK offers unique, detailed insights into the behaviour of UK consumers regarding extended warranties for white, brown and grey goods.

Based on a primary survey of over 1,000 consumers in the UK carried out in 2014, the research provides valuable data concerning the extent to which they take out extended warranties with audio systems, desktop computers (plus printers / scanners), dishwashers, fridges / freezers, games consoles, set-top boxes, TVs and washing machines, with data shown separately for each of these nine types of product as well as for each of the three broader categories of white, brown and grey goods.

Extended warranty take-up rates for these categories are also analysed by income, age and gender of respondent as well as by the channel used to acquire the underlying product, differentiating between in-store and remote (mainly online) purchases. They are additionally shown for major retail chains covered by the research, which in the UK were Amazon, ao.com (Appliances Online), Appliances Direct, Argos, Currys, John Lewis and Tesco, as well as for respondents buying through other national chains, other online-only retailers and local (independent) shops.

Note: Product cover images may vary from those shown

0.0 EXECUTIVE SUMMARY
Younger consumers are the most likely to buy extended warranties
Almost a quarter of extended warranties are taken out online
The highest claims frequencies are concentrated in the youngest and oldest age bands

1.0 INTRODUCTION
Research rationale
Product definitions
European consumer research
Extended warranties for white, brown and grey goods
Other topics
Other international research reports

2.0 SURVEY ANALYSIS
Introduction
Underlying market for white, brown and grey goods
Segmentation by income and age
Extended warranties bought with white, brown and grey goods
Proportion of consumers who take out extended warranties
Segmentation by income and age
The importance of ‘super-customers’ as buyers of extended warranties
Attitudes towards extended warranties of consumers without cover
Risks covered by extended warranty policies
Distribution of extended warranties
Extended warranties packaged with banking products
Distribution channels used for stand-alone extended warranties
Distribution interfaces used for stand-alone extended warranties
Distribution channels cross-tabulated with distribution interfaces
Stand-alone extended warranties - point in time obtained
Stand-alone extended warranty claims experience
Claims experience by income and age bands

3.0 APPENDIX
Research sample
Research structure

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION

2.0 SURVEY ANALYSIS
% of respondents in the UK buying nine types of consumer product in the past three years, 2010
% of respondents in the UK buying nine types of consumer product in the past three years, by annual household income band, 2010
% of respondents in the UK buying nine types of consumer product in the past three years, by annual household income band, 2010 (data)
% of respondents in the UK buying nine types of consumer product in the past three years, by age band, 2010
% of respondents in the UK buying nine types of consumer product in the past three years, by age band, 2010 (data)
% of nine types of consumer product bought with an extended warranty in the past three years in the UK, 2010
% of white, brown and grey goods bought with an extended warranty in the past three years by annual household income band in the UK, 2010
% of white, brown and grey goods bought with an extended warranty in the past three years by annual household income band in the UK, 2010 (data)
% of white, brown and grey goods bought with an extended warranty in the past three years by age band in the UK, 2010
% of white, brown and grey goods bought with an extended warranty in the past three years by age band in the UK, 2010 (data)
Average number of extended warranties acquired per person in the past three years on consumer products in the UK, by income and age, 2010 (data)
‘Super-customers’ in the UK: cross-tabulation of purchases of consumer products and of extended warranties in the past three years, 2010
Main reasons why consumers did not take out an extended warranty in the past three years on nine types of consumer product in the UK, 2010
Main reasons why consumers did not take out an extended warranty in the past three years on nine types of consumer product in the UK, 2010 (data)
Risks covered by extended warranty policies taken out in the past three years on white, brown and grey goods in the UK, 2010
Risks covered by extended warranty policies taken out in the past three years on white, brown and grey goods in the UK, 2010 (data)
Extended warranty cover held with banking products in the UK, 2010
Frequency of acquiring an extended warranty with a consumer product: purchases made by consumers with and without cover held with banking products, the UK, 2010
Distribution channels used for stand-alone extended warranties in the past three years on white, brown and grey goods in the UK, 2010
Distribution channels used for stand-alone extended warranties in the past three years on white, brown and grey goods in the UK, 2010 (data)
Distribution interfaces used for stand-alone extended warranties in the past three years on white, brown and grey goods in the UK, 2010
Distribution interfaces used for stand-alone extended warranties in the past three years on white, brown and grey goods in the UK, 2010 (data)
Cross-tabulation of distribution channels and interfaces used for stand-alone extended warranties in the past three years in the UK, 2010
Time of acquiring stand-alone extended warranties relative to time of acquiring white, brown and grey goods in the past three years, the UK, 2010
Time of acquiring stand-alone extended warranties relative to time of acquiring white, brown and grey goods in the past three years, the UK, 2010 (data)
Frequency of stand-alone extended warranty claims on white, brown and grey goods in the UK, by outcome of claim, 2010
Frequency of stand-alone extended warranty claims on white, brown and grey goods in the UK, by outcome of claim, 2010 (data)
Frequency of stand-alone extended warranty claims on consumer products in the UK by annual household income and age bands, 2010

3.0 APPENDIX
Sample breakdown in the UK by age group and household income band, 2010

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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