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What Consumers Want: Cards in South Korea 2010
Datamonitor, March 2011, Pages: 26
Introduction
This slide deck provides direct answers to the important questions regarding consumers’ behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Features and benefits
- The brief highlights the key findings of The FS Consumer Insight survey for the cards market in South Korea
- Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.
Highlights
- Nearly 40% of market leader Shinhan’s consumers took out their card in a bank branch, while 20.0% opened their account online, and a further 17.3% took it out over the phone.
- The strongest motivation for consumers taking out a card in South Korea was that the card came with their bank account. Over 26.1% of consumers in South Korea were motivated by this factor, in line with the global average of 25.6%. A further 25.1% of cardholders chose their card as a result of it being the easiest to be accepted for.
- Only a small proportion of consumers in South Korea take out a card over the phone, just 8.1% on average. A total of 17.9% of Samsung's customers took out their card this way.
Your key questions answered
- This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
- Uncover white space opportunities across geographies, product sectors, channels and technologies.
- Better understand the 'size of the prize' dictated by consumer choice and verify or challenge internal assumptions via an independent source.
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