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What Consumers Want: Cards in South Africa 2010
Datamonitor, March 2011, Pages: 28
Introduction
This slide deck provides direct answers to the important questions regarding consumers’ behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Features and benefits
- The brief highlights the key findings of The FS Consumer Insight survey for the cards market in South Africa.
- Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.
- The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.
Highlights
- A card that comes with the consumer’s account is the strongest factor impacting upon card choice in South Africa. A total of 33.9% of South African consumers chose their card for this reason, higher than the global average of 25.6%.
- South African consumers are less motivated by loyalty or other rewards and cashback than the global average. Only 3.4% of South African consumers are motivated by cashback, compared to 10.3% of consumers globally.
Your key questions answered
- This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
- Uncover white space opportunities across geographies, product sectors, channels and technologies.
- Better understand the 'size of the prize' dictated by consumer choice and verify or challenge internal assumptions via an independent source.
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