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What Consumers Want: Current Accounts and Savings in Russia 2010
Datamonitor, March 2011, Pages: 67
Introduction
This slide deck provides direct answers to the important questions regarding consumers’ behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Features and benefits
- The brief highlights the key findings of The FS Consumer Insight survey for the current accounts and saving accounts markets in Russia
- Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.
- The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.
Highlights
- The holding of current accounts in Russia increases with age, up to a peak of 74.7% of consumers in the 50–64 age band. Product holding then declines to 50.0% among those aged 65+.
- A total of 86.0% of consumers in Russia hold an account with a domestic bank, higher than the global average of 68.3%. Only 8.0% hold their current account with a regional bank, compared to 14% globally.
- Elderly consumers are the most likely to not contribute anything to their savings, while consumers aged between 25 and 34 are the least likely to be contributing nothing, with 31.9% of this age band devoting 10–14% of their salary to savings accounts each month.
Your key questions answered
- This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
- Uncover white space opportunities across geographies, product sectors, channels and technologies.
- Better understand the 'size of the prize' dictated by consumer choice and verify or challenge internal assumptions via an independent source.
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