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Service Station Retailing in Latvia 2011

Datamonitor, March 2011, Pages: 42


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Introduction

Based on proprietary market data and insight into the leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market in Latvia. In addition to outlining service station site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' product offerings and future directions.

Features and benefits

- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
- Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Latvia.
- Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs and future plans.
- Assess overall market entry potential by accessing key market indicators including registered cars and national fuel volumes.

Highlights

- In 2009, the total volume of fuel sold in Latvia decreased for the first time since 2005. Retail fuel volume sales declined by 16.7%. In the first half of 2009, fuel prices increased by nearly 30.0%. Such a steep rise contributed to lower fuel volume sales during 2009.
- Datamonitor estimates that by the end of 2010, the Latvian service station network contracted by 1.3% and there were approximately 525 fuel outlets. Statoil, Lukoil, and Neste operate the three biggest retail networks in the country. A host of national players, such as Dinaz and Virsi-A, operate smaller networks.
- More than half of all service stations in Latvia feature a shop. Major fuel retailers such as Statoil, Lukoil, and Dinaz have shops at over 75.0% of their service stations. Other players with smaller networks, such as RNS-D and Kursi, have shops at all of their service stations.

Your key questions answered

- Who are the top five players in the service station retail market and how many fuel outlets, motorway & unmanned sites, shops & car wash do they have?
- What is the market share and average fuel throughput per site of the top five players in Latvia?
- How is the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes?
- What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?




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