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What Consumers Want: General Insurance, Life Insurance and Pensions in Brazil 2010
Datamonitor, March 2011, Pages: 138
Introduction
This slide deck provides direct answers to the important questions regarding consumers’ behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Features and benefits
- The brief highlights the key findings of the FS Consumer Insight survey for the general and life insurance and pensions markets in Brazil
- Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.
- The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.
Highlights
- Life insurance holding generally increase with income, but no clear preference for different products emerges. Life insurance holding peaks amongst those consumers in the top income bands
- Ethicality is much more important to Brazilian consumers than it is to consumers globally. 27.5% of consumers in Brazil valued ‘ethical’ in an insurance provider, compared to only 14.3% globally
- A large number of Brazilian consumers with a pension are currently not paying into their fund. 25.9% of consumers in Brazil have a pension fund but are not paying into it. This compares to 17.9% of consumers globally.
Your key questions answered
- This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
- Uncover white space opportunities across geographies, product sectors, channels and technologies.
- Better understand the 'size of the prize' dictated by consumer choice and verify or challenge internal assumptions via an independent source.
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