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UK Workplace Marketing 2011
Datamonitor, March 2011, Pages: 49
Introduction
This report provides analysis of UK workplace marketing. It discusses the consumer issues preventing engagement in long-term savings products, employers seeking to maximise value from the benefits they offer and identifies the reasons all parties can benefit from workplace marketing. The report also analyses the future direction of workplace marketing through innovative online portals.
Features and benefits
- Analyses the scope for product providers to engage with consumers through the workplace.
- Looks at the mistrust consumers have in financial institutions, resulting in a low level of engagement in long term savings.
Highlights
- The implementation of the Financial Services Authority's (FSA's) Retail Distribution Review (RDR) presents the industry with the opportunity to take advantage of underserved areas, in particular small and medium-sized enterprises (SMEs).
- The way in which workplace marketing is communicated will become a lot easier and more appealing to employers and employees, with a significant focus on additional support services offered. Communication will be enhanced through online portals developed by product providers.
Your key questions answered
- Make informed market entry decisions based on understanding key consumer issues.
- Identity new distribution opportunities from the assessment of current market developments.
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