|
|
 |
|
Viewing report
|
|
|
|
What Consumers Want: Mortgages and Personal Loans in Canada 2010
Datamonitor, March 2011, Pages: 51
Introduction
This slide deck provides direct answers to the important questions regarding consumers’ behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Features and benefits
- The brief highlights the key findings of The FS Consumer Insight survey for the mortgages and personal loans markets in Canada
- Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.
- The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector
Highlights
- The most powerful motivation for choosing a personal loan in Canada is a low interest rate. 47.7% of Canadian consumers are motivated by this factor, higher than the 45% global average.
- The car dealership channel in Canada is more prominent than the global average. 7.8% of consumers took out a personal loan through this channel compared to only 4% globally
- Mortgage product holding is focused predominantly in the middle age bands, reaching a peak with the 35 to 49 age group at 46.6%.
Your key questions answered
- This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
- Uncover white space opportunities across geographies, product sectors, channels and technologies
- Better understand the 'size of the prize' dictated by consumer choice and verify or challenge internal assumptions via an independent source
|
|
|
|
