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What Consumers Want: Mortgages and Personal Loans in Russia 2010
Datamonitor, March 2011, Pages: 51
Introduction
This slide deck provides direct answers to the important questions regarding consumers’ behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Features and benefits
- The brief highlights the key findings of The FS Consumer Insight survey for the mortgages and personal loans markets in Russia
- Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.
- The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.
Highlights
- A cheap rate is the most significant motivation for Russian consumers when purchasing a mortgage, with 64.3% of consumers influenced by this factor, higher than the global average of 49.2%.
- Varying significantly from the global norm is the relative strength of the retailer and supermarket channel within Russia. A total of 22.2% of consumers use this channel to take out a personal loan, dwarfing the global average of 3.4%.
- A low interest rate is the most powerful motivation for Russian consumers seeking a loan, with 47.9% of consumers motivated by this factor compared with the global average of 45.4%.
Your key questions answered
- This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
- Uncover white space opportunities across geographies, product sectors, channels and technologies.
- Better understand the 'size of the prize' dictated by consumer choice and verify or challenge internal assumptions via an independent source.
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