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Palm Oil Case Study: How Consumer Activism Led the Push for Sustainable Sourcing
Datamonitor, Jan 2011, Pages: 24
The issue of palm oil has gathered momentum in the past year, amid mounting pressure from environmental campaigners and growing media coverage driving consumer demand for products containing sustainably sourced palm oil. This case study assesses the issues surrounding palm oil and looks at some of the main players it has affected
Reasons to Purchase
- Reduce the risk of costly consumer boycotts and negative publicity by better understanding the nuances associated with an ever more influential issue
- Stimulate ideation and invigorate brands by learning from industry leading examples with supporting data
- Enhance your market positioning and concept development efforts. In doing so, reduce risk for new product launches and increase the chances of success
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