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Market Insights: Alcoholic Beverages in Brazil
Datamonitor, Jan 2011, Pages: 64
Introduction
This report forms a part of a newly introduced product series titled 'Market Insights'. It aims to provide both quantitative and qualitative analysis to clients on the market data and trends across various industry sectors
Scope
- Examines developments in the Brazilian alcoholic beverages sector
- Provides latest retail data at a sector level further segmented by markets along with 5 year forecasts, highlighting specific growth areas
- Identifies the leading players in the market, providing details on brand portfolio and new product launches
- Tracks the latest M&A deals that have taken place in the alcoholic beverages sector in Brazil
Highlights
- The alcoholic beverages sector in Brazil was estimated to be worth 11.6 billion liters of volume sales in 2009, with a compound annual growth rate (CAGR) of about 1.9% during 2004-09. The sector is forecasted to reach 14.5 billion liters of volume sales in 2014, with a CAGR of 4.6% during 2009-14.
- Beer, cider and FABs was the key market driving growth in 2008-09 within the alcoholic beverages sector growing at a rate of 6.7%. Spirits and wine market declined at a rate of 1% and 5% respectively during 2008-09. Beer, cider and FABs was also the most consolidated market, with top five companies controlling 97% of the market.
- Sectoral growth is driven by factors such as increasing population, rising disposable income, temperate climate and increasing demand for premium alcoholic beverages.
Reasons to Purchase
- Sector understanding: develop a detailed understanding of the alcoholic beverages sector and identify the key growth markets within it
- Competitive landscape: obtain information on the key players operating in the sector and understand their key strengths in various markets
- Product understanding: gain insight into the new product launch trends in the sector
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