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Ascena Retail Group, Inc., SWOT Analysis

Datamonitor, March 2011, Pages: 25


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The The Dress Barn, Inc. - SWOT Analysis company profile is the essential source for top-level company data and information. The Dress Barn, Inc. - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Ascena Retail Group (Ascena or ‘the company’), formerly The Dress Barn, Inc., is a specialty apparel retailer offering career and casual fashion apparel including suits, sweaters, blazers, denim bottoms, knit tops, woven tops, leather and outerwear, lounge apparel and social occasion dresses. It operates women’s apparel specialty stores under the names dressbarn, Justice and maurices. The company primarily operates in the US, where it is headquartered in Suffern, New York. It employs about 30,000 of which 21,000 people are part-time employees. The company recorded revenues of $2,374.6 million during the financial year ended July 2010 (FY2010), an increase of 58.9% over FY2009. The operating profit of the company was $217.5 million in FY2010, compared to an operating profit of $105 million in FY2009. The net profit was $133.4 million in FY2010, compared to a net profit of $66.5 million in FY2009.

Scope of the Report

- Provides all the crucial information on The Dress Barn, Inc. required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting The Dress Barn, Inc. in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of The Dress Barn, Inc.
-Data is supplemented with details on The Dress Barn, Inc. history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from The Dress Barn, Inc.

Reasons to Purchase

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- Qualify prospective partners and suppliers
- Keep fully up to date on your competitors’ business structure, strategy and prospects
- Obtain the most up to date company information available



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