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European Pumps Market in Water and Wastewater Industry
Frost & Sullivan, Dec 2010, Pages: 81
Investments in Eastern European Water Treatment Plants Expected to Surge Revenues in the Water and Wastewater Industry
The study analyses the current and future trends in the European pumps market in water and wastewater industry. With the water and wastewater treatment projects on hold due to recession, this study determines the impact of recession on this market. Analysis by each type of centrifugal and positive displacement pumps have been discussed and analysed. In addition, product trends across various application sectors are also included as a part of this research. Market drivers and restraints along with the industry challenges have been mentioned and their impact on a time scale is discussed. A comprehensive analysis of the market share for each pump type has also been mentioned.
Research Overview
This Frost & Sullivan research service titled European Pumps Market in Water and Wastewater Industry provides total market values and percent of revenues by geographies for the water and wastewater industry. In this research, Frost & Sullivan's expert analysts thoroughly examine the following product segments: centrifugal and positive displacement pumps. The end-user applications covered in the research are: water treatment and distribution, waste water treatment (includes municipal wastewater, industrial wastewater and sewage treatment), desalination and others (includes storm water control, floodwater removal, diffusers and snow making).
Market Overview
Eastern Europe to Rejuvenate Pumps Market in the Water and Wastewater Industry
The economic slowdown that shook Europe towards the end of 2008 and the whole of 2009 also affected the pumps market in the region. Major end-user applications such as water treatment and distribution, sewage and wastewater treatment experienced a decline in sales volume in 2009. Amid fears of a double-dip recession, the pumps market for water and wastewater applications had a slow recovery in 2010 and is projected to remain steady over the long term. “Eastern Europe is anticipated to provide high growth potential for the water and wastewater market,” notes the analyst of this research. “The long term will observe increased investments in water and wastewater infrastructure in Eastern Europe as pump end users shift their manufacturing bases to this region due to their lowered manufacturing costs.” In contrast, mature economies such as Germany, Italy, France and the United Kingdom are poised to experience decreased demand for new pump installations but higher demand for retrofit and replacement spares.
Over the short term, growth is expected to remain insignificant but steady owing to small projects in water treatment. At the same time, EU policy focusing on energy-efficient motors and drives will boost the water and wastewater industry, thereby increasing the demand for intelligent pumps and motivating the entry of more high energy efficient pump products over the medium and long term.
Multi-pronged Approach Critical to Stave off Challenge of Low-cost Asian Competitors
Pump suppliers from Asia and the Far East have improved their product offerings and are targeting the European market with attractive pricing. Currently, certain distributors are importing Asian manufactured pumps, however, it is expected that these companies may establish production facilities in eastern Europe to better serve the market. “Such a situation is expected to further increase the intensity of competition as the issue of timely product delivery which a few Asian companies face will be effectively addressed,” cautions the analyst.
To continue long-term relationships with their existing customers and to generate new demand, European manufacturers have to keep introducing innovative design features, increased pump and motor efficiencies, higher price performance ratio and prompt after-sales service. With price of the product being a critical factor during purchase, research and development into different materials of construction, value based design engineering, on site system support and value sharing will hold the key for effective communication of enhanced value to the end user. “With mergers and acquisitions becoming a regular feature of a fragmented market, alignment of business strategy of the two entities will play a very important role,” comments the analyst. “By acquiring a smaller but niche supplier, the bigger company can address a larger customer base.” Inter country acquisition within the EU will be one of the key strategic responses over the long-term. Meanwhile, investment in research and development activities is expected to be a major driver of growth in the current economic environment. “With EU norms already in place for energy recycling and efficiency, the onus will fall on pump suppliers to consistently introduce new product features such as improved hydraulic efficiency and lower life cycle cost,” advises the analyst. “Manufacturers should also have a broad product and service portfolio to expand their market reach and increase their penetration into emerging economies.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following product segments in this research:
- Centrifugal pumps
- Positive displacement pumps
By Geography:
- Germany
- United Kingdom
- France
- Italy
- Scandinavia
- Iberia
- Benelux
- Eastern Europe
- Rest-of-western Europe
By Application:
- Water treatment and distribution
- Wastewater treatment (includes municipal wastewater, Industrial wastewater and sewage treatment)
- Desalination
- Others (includes storm water control, floodwater removal, diffusers and snow making)
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