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Breakfast Cereals in India
Euromonitor International, Nov 2011, Pages: 69
Breakfast cereals are gaining popularity as an alternative breakfast option to traditional staples such as rice and bread. This trend is particularly strong in urban areas where consumers have higher spending power and the price of cereals is less of a problem for them. Due to increasingly hectic lifestyles, many urban consumers and double-income households are choosing breakfast cereals, as these consumers do not have time to prepare breakfast, and are opting for breakfast cereals for their...
The Breakfast Cereals in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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