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Hertz Corp, The Travel and Tourism (World)
Euromonitor International, April 2011, Pages: 24
With too many cars in its fleet when demand bottomed out in 2009, Hertz was saddled with ageing cars, and no way to shed them in a soft secondary market. Recovering demand in 2010, however, positively impacted the car rental company. Hertz seeks to build up the leisure traveller segment of its consumer base by opening non-airport locations, expanding its car-sharing programme and growing the Advantage and Ace brands.
The Hertz Corp, The in Travel and Tourism (World) Company Profile offers detailed strategic analysis of the company's business, examining its performance in the Travel and Tourism market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Travel And Tourism market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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