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RTDs in Belarus

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    Report

  • May 2021
  • Region: Belarus
  • Euromonitor International
  • ID: 1668413
The migration of consumers from on-trade to off-trade in 2020 due to COVID-19 positively affected volume sales of spirit-based RTDs, the only category present in RTDs. Although there was no official lockdown in Belarus in 2020, health-cautious consumers limited their socialising outside of the home in on-trade establishments for fear of catching the virus. A shift from the on-trade to the off-trade was therefore seen and overall volume sales recorded growth during the course of the year.

The publisher's RTDs in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTDs market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

RTDS IN BELARUSKEY DATA FINDINGS
2020 IMPACT
  • Shift from on-trade to off-trade in 2020 due to COVID-19
  • Growth impacted by self-isolation, shift to smaller stores and lower disposable incomes
  • Local players remain dominant in sales of RTDs

RECOVERY AND OPPORTUNITIES
  • Disposable income decline will impact growth to 2022
  • Competition among RTDs players is expected to remain limited
  • Competition from other beverages may limit category development

CATEGORY DATA
  • Table 1 Sales of RTDs by Category: Total Volume 2015-2020
  • Table 2 Sales of RTDs by Category: Total Value 2015-2020
  • Table 3 Sales of RTDs by Category: % Total Volume Growth 2015-2020
  • Table 4 Sales of RTDs by Category: % Total Value Growth 2015-2020
  • Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
  • Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
  • Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
  • Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
  • Table 9 GBO Company Shares of RTDs: % Total Volume 2016-2020
  • Table 10 NBO Company Shares of RTDs: % Total Volume 2016-2020
  • Table 11 LBN Brand Shares of RTDs: % Total Volume 2017-2020
  • Table 12 Forecast Sales of RTDs by Category: Total Volume 2020-2025
  • Table 13 Forecast Sales of RTDs by Category: Total Value 2020-2025
  • Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
  • Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025

ALCOHOLIC DRINKS IN BELARUS
EXECUTIVE SUMMARY
  • COVID-19 impact on alcoholic drinks
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • On-trade vs off-trade split
  • What next for alcoholic drinks?

MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments

TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
  • Table 16 Excise Tax on Alcoholic Drinks 2019-2021

OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports

KEY NEW PRODUCT LAUNCHES
  • Outlook

MARKET INDICATORS
  • Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA
  • Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  • Table 19 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  • Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
  • Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
  • Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
  • Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
  • Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER
SOURCES
  • Summary 2 Research Sources