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Sports and Energy Drinks in Nigeria
Euromonitor International, April 2012, Pages: 20
The booming night-life culture and the mixing of sports and energy drinks with alcoholic beverages such as spirits continued to boost sales in 2011. The perception among many young adult consumers is that sports and energy drinks have an aphrodisiac effect and help to boost energy levels. Most consumers add these drinks to alcoholic beverages such as spirits, wine and in some cases beer to dilute the alcoholic content. Furthermore, increased health-consciousness and exercising in gyms,...
The Sports and Energy Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Energy Drinks, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sports and Energy Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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