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Sports and Energy Drinks in South Africa
Euromonitor International, April 2011, Pages: 30
South African consumers lack education in terms of when sports drinks need to be consumed, such as if one is exercising for more than 45 minutes at a time, and what functional benefits sports drinks can offer. Currently, only the most loyal sports drinks consumers purchase sports drinks, which are relatively expensive and subject to rising prices. Furthermore, the limited disposable incomes of the majority of South African consumers resulted in a slowing down of volume growth during 2010.
The Sports and Energy Drinks in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Energy Drinks, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sports and Energy Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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