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Home Care Packaging in Turkey
Euromonitor International, March 2011, Pages: 36
Due to the lingering effects of the financial crisis, Turkish consumers continued to prefer concentrated products in home care, which come in medium-sized packs. The New Generation Laundry Aid project has been successful thanks to strong marketing activities and consumers becoming more environmentally-conscious. 1.5-litre HDPE bottles in liquid fabric softeners and 3kg flexible packaging in powder detergents continued to experience growth due to the popularity of medium-sized concentrated...
The Home Care Packaging in Turkey report offers insight into key trends and developments driving packaging across the category.
Product coverage: Air Care, Chlorine Bleach, Dishwashing, Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care Packaging market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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