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Home Care Packaging in Turkey

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    Report

  • 9 Pages
  • May 2023
  • Region: Turkey
  • Euromonitor International
  • ID: 1668505
Laundry care was seeing a growing trend of products packaged in containers that are more environmentally friendly in 2022. An example of such products was Rinso Lemon Carbonate by Unilever, which not only contains natural ingredients but also comes in 100% recyclable packaging. The company is using plastic pouch packaging – which is expected to continue recording dynamic growth in home care over the forecast period.

The Home Care Packaging in Turkey report offers insight into key trends and developments driving packaging across the category.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care Packaging market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME CARE PACKAGING IN TURKEY

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Laundry care sees launch of new paper bottle packaging in Turkey
  • Larger pack sizes gaining popularity in hand dishwashing
  • Packaging that offers convenience and sustainability gaining ground
PROSPECTS AND OPPORTUNITIES
  • Plastic pouches to remain popular in automatic dishwashing tablets
  • More growth expected for HDPE bottles