# The 2011-2016 Outlook for Household Window Cleaning Products in Japan

- ID: 1670953
- January 2011
- Region: Japan
- 141 pages
- ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if Japan is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for household window cleaning
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1 INTRODUCTION

1.1 Overview

1.2 What is Latent Demand and the P.I.E.?

1.3 The Methodology

1.3.1 Step 1. Product Definition and Data Collection

1.3.2 Step 2. Filtering and Smoothing

1.3.3 Step 3. Filling in Missing Values

1.3.4 Step 4. Varying Parameter, Non-linear Estimation

1.3.5 Step 5. Fixed-Parameter Linear Estimation

1.3.6 Step 6. Aggregation and Benchmarking

2 SUMMARY OF FINDINGS

2.1 The Latent Demand in Japan

2.2 Top 100 Cities Sorted by Rank

3 AICHI

3.1 Latent Demand by Year - Aichi

3.2 Cities Sorted by Rank - Aichi

3.3 Cities Sorted Alphabetically - Aichi

4 AKITA

4.1 Latent Demand by Year - Akita

4.2 Cities Sorted by Rank - Akita

4.3 Cities Sorted Alphabetically - Akita

5 AOMORI

5.1 Latent Demand by Year - Aomori

5.2 Cities Sorted by Rank - Aomori

5.3 Cities Sorted Alphabetically - Aomori

6 CHIBA

6.1 Latent Demand by Year - Chiba

6.2 Cities Sorted by Rank - Chiba

6.3 Cities Sorted Alphabetically - Chiba

7 EHIME

7.1 Latent Demand by Year - Ehime

7.2 Cities Sorted by Rank - Ehime

7.3 Cities Sorted Alphabetically - Ehime

8 FUKUI

8.1 Latent Demand by Year - Fukui

8.2 Cities Sorted by Rank - Fukui

8.3 Cities Sorted Alphabetically - Fukui

9 FUKUOKA

9.1 Latent Demand by Year - Fukuoka

9.2 Cities Sorted by Rank - Fukuoka

9.3 Cities Sorted Alphabetically - Fukuoka

10 FUKUSHIMA

10.1 Latent Demand by Year - Fukushima

10.2 Cities Sorted by Rank - Fukushima

10.3 Cities Sorted Alphabetically - Fukushima

11 GIFU

11.1 Latent Demand by Year - Gifu

11.2 Cities Sorted by Rank - Gifu

11.3 Cities Sorted Alphabetically - Gifu

12 GUMMA

12.1 Latent Demand by Year - Gumma

12.2 Cities Sorted by Rank - Gumma

12.3 Cities Sorted Alphabetically - Gumma

13 HIROSHIMA

13.1 Latent Demand by Year - Hiroshima

13.2 Cities Sorted by Rank - Hiroshima

13.3 Cities Sorted Alphabetically - Hiroshima

14 HOKKAIDO

14.1 Latent Demand by Year - Hokkaido

14.2 Cities Sorted by Rank - Hokkaido

14.3 Cities Sorted Alphabetically - Hokkaido

15 HYOGO

15.1 Latent Demand by Year - Hyogo

15.2 Cities Sorted by Rank - Hyogo

15.3 Cities Sorted Alphabetically - Hyogo

16 IBARAKI

16.1 Latent Demand by Year - Ibaraki

16.2 Cities Sorted by Rank - Ibaraki

16.3 Cities Sorted Alphabetically - Ibaraki

17 ISHIKAWA

17.1 Latent Demand by Year - Ishikawa

17.2 Cities Sorted by Rank - Ishikawa

17.3 Cities Sorted Alphabetically - Ishikawa

18 IWATE

18.1 Latent Demand by Year - Iwate

18.2 Cities Sorted by Rank - Iwate

18.3 Cities Sorted Alphabetically - Iwate

19 KAGAWA

19.1 Latent Demand by Year - Kagawa

19.2 Cities Sorted by Rank - Kagawa

19.3 Cities Sorted Alphabetically - Kagawa

20 KAGOSHIMA

20.1 Latent Demand by Year - Kagoshima

20.2 Cities Sorted by Rank - Kagoshima

20.3 Cities Sorted Alphabetically - Kagoshima

21 KANAGAWA

21.1 Latent Demand by Year - Kanagawa

21.2 Cities Sorted by Rank - Kanagawa

21.3 Cities Sorted Alphabetically - Kanagawa

22 KOCHI

22.1 Latent Demand by Year - Kochi

22.2 Cities Sorted by Rank - Kochi

22.3 Cities Sorted Alphabetically - Kochi

23 KUMAMOTO

23.1 Latent Demand by Year - Kumamoto

23.2 Cities Sorted by Rank - Kumamoto

23.3 Cities Sorted Alphabetically - Kumamoto

24 KYOTO

24.1 Latent Demand by Year - Kyoto

24.2 Cities Sorted by Rank - Kyoto

24.3 Cities Sorted Alphabetically - Kyoto

25 MIE

25.1 Latent Demand by Year - Mie

25.2 Cities Sorted by Rank - Mie

25.3 Cities Sorted Alphabetically - Mie

26 MIYAGI

26.1 Latent Demand by Year - Miyagi

26.2 Cities Sorted by Rank - Miyagi

26.3 Cities Sorted Alphabetically - Miyagi

27 MIYAZAKI

27.1 Latent Demand by Year - Miyazaki

27.2 Cities Sorted by Rank - Miyazaki

27.3 Cities Sorted Alphabetically - Miyazaki

28 NAGANO

28.1 Latent Demand by Year - Nagano

28.2 Cities Sorted by Rank - Nagano

28.3 Cities Sorted Alphabetically - Nagano

29 NAGASAKI

29.1 Latent Demand by Year - Nagasaki

29.2 Cities Sorted by Rank - Nagasaki

29.3 Cities Sorted Alphabetically - Nagasaki

30 NARA

30.1 Latent Demand by Year - Nara

30.2 Cities Sorted by Rank - Nara

30.3 Cities Sorted Alphabetically - Nara

31 NIIGATA

31.1 Latent Demand by Year - Niigata

31.2 Cities Sorted by Rank - Niigata

31.3 Cities Sorted Alphabetically - Niigata

32 OITA

32.1 Latent Demand by Year - Oita

32.2 Cities Sorted by Rank - Oita

32.3 Cities Sorted Alphabetically - Oita

33 OKAYAMA

33.1 Latent Demand by Year - Okayama

33.2 Cities Sorted by Rank - Okayama

33.3 Cities Sorted Alphabetically - Okayama

34 OKINAWA

34.1 Latent Demand by Year - Okinawa

34.2 Cities Sorted by Rank - Okinawa

34.3 Cities Sorted Alphabetically - Okinawa

35 OSAKA

35.1 Latent Demand by Year - Osaka

35.2 Cities Sorted by Rank - Osaka

35.3 Cities Sorted Alphabetically - Osaka

36 SAGA

36.1 Latent Demand by Year - Saga

36.2 Cities Sorted by Rank - Saga

36.3 Cities Sorted Alphabetically - Saga

37 SAITAMA

37.1 Latent Demand by Year - Saitama

37.2 Cities Sorted by Rank - Saitama

37.3 Cities Sorted Alphabetically - Saitama

38 SHIGA

38.1 Latent Demand by Year - Shiga

38.2 Cities Sorted by Rank - Shiga

38.3 Cities Sorted Alphabetically - Shiga

39 SHIMANE

39.1 Latent Demand by Year - Shimane

39.2 Cities Sorted by Rank - Shimane

39.3 Cities Sorted Alphabetically - Shimane

40 SHIZUOKA

40.1 Latent Demand by Year - Shizuoka

40.2 Cities Sorted by Rank - Shizuoka

40.3 Cities Sorted Alphabetically - Shizuoka

41 TOCHIGI

41.1 Latent Demand by Year - Tochigi

41.2 Cities Sorted by Rank - Tochigi

41.3 Cities Sorted Alphabetically - Tochigi

42 TOKUSHIMA

42.1 Latent Demand by Year - Tokushima

42.2 Cities Sorted by Rank - Tokushima

42.3 Cities Sorted Alphabetically - Tokushima

43 TOKYO

43.1 Latent Demand by Year - Tokyo

43.2 Cities Sorted by Rank - Tokyo

43.3 Cities Sorted Alphabetically - Tokyo

44 TOTTORI

44.1 Latent Demand by Year - Tottori

44.2 Cities Sorted by Rank - Tottori

44.3 Cities Sorted Alphabetically - Tottori

45 TOYAMA

45.1 Latent Demand by Year - Toyama

45.2 Cities Sorted by Rank - Toyama

45.3 Cities Sorted Alphabetically - Toyama

46 WAKAYAMA

46.1 Latent Demand by Year - Wakayama

46.2 Cities Sorted by Rank - Wakayama

46.3 Cities Sorted Alphabetically - Wakayama

47 YAMAGATA

47.1 Latent Demand by Year - Yamagata

47.2 Cities Sorted by Rank - Yamagata

47.3 Cities Sorted Alphabetically - Yamagata

48 YAMAGUCHI

48.1 Latent Demand by Year - Yamaguchi

48.2 Cities Sorted by Rank - Yamaguchi

48.3 Cities Sorted Alphabetically - Yamaguchi

49 YAMANASHI

49.1 Latent Demand by Year - Yamanashi

49.2 Cities Sorted by Rank - Yamanashi

49.3 Cities Sorted Alphabetically - Yamanashi

50 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS

50.1 Disclaimers & Safe Harbor

50.2 ICON Group International, Inc. User Agreement Provisions