Toy & Craft Supplies Wholesaling in the US - Industry Research Report

Play time: Vertical integration of downstream manufacturers will likely increase price-based competition

Operators in the Toy and Craft Supplies Wholesaling industry have been experiencing a sharp increase in demand as a result of the COVID-19 (coronavirus) pandemic. Revenue for toy and craft wholesalers is set to increase an annualized 1.7% to $46.3 billion over the five years to 2023. Despite supply chain disruptions caused by the global coronavirus pandemic, demand for industry products helped the industry to expand amid the ongoing pandemic. Increased consumer spending and demand for toys and hobby goods amid the lockdown in 2020 and ensuing economic recovery in 2021 led to considerable growth for industry operators despite the closure of nonessential retail businesses.

This industry consists of wholesalers of toys and craft supplies, including fireworks, video games, playing cards and hobby goods. These products are purchased from domestic and international manufacturers and the merchandise is then sold to retailers, such as discount department stores, big-box stores and independent specialty toy stores.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.