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How to Draft and Deliver Effective Client Alerts as a Lawyer
ExecSense, April 2011, Minutes: 60
In How to Draft and Deliver Effective Client Alerts as a Lawyer, ExecSense examines the most effective strategies and best practices used by attorneys to draft client alerts that are read by clients and serve as an effective marketing tool. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) to learn valuable tips and techniques for drafting effective client alerts, how to track them to know who is reading them, and best practices for using client alerts as a lead generation tool that brings in more business from current and prospective clients.
Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.
The webinar is led by an expert on drafting effective client alerts, David Goroff (Partner, Foley & Lardner LLP), and focuses on:
- Everything you need to know in 60 minutes to draft client alerts that are stimulating, read by your clients, and serve as an effective marketing tool on your behalf
- Easy-to-implement tips and techniques that other attorneys have found to be most successful for drafting effective client alerts, including tips for keeping client alerts brief, drafting client alerts that are specific to your area of law, including a personal message in each client alert, tracking and managing client lists, drafting client alerts that are easy to read, and more
- The 10 questions most asked by lawyers with respect to how they can draft effective client alerts that will be read by clients and serve as a powerful marketing tool, and how to avoid the most common mistakes that end of resulting in their client alerts not being read
- Case studies of other lawyers are successfully using client alerts as a way to bring in new business from current and prospective clients, what works best for them, and important lessons learned you can immediately capitalize on
Praise for ExecSense Webinars:
'An expeditious way to obtain authoritative current information and ideas on a subject of interest.' – David Kera, Partner, Oblon Spivak
'Just in time information to improve knowledge of current topics and trends.” – Thomas M. Armstrong, Attorney, Reid and Riege
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
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