Magazine & Periodical Publishing in the US - Industry Research Report

Out of print: An uptick in corporate profit will likely support increased downstream spending on marketing

Magazine and periodical publishers sell print and digitized versions, but plummeting print advertising and low product popularity have led to a steady drop in revenue. Advertisers and consumers have devoted more time, energy and dollars to online publications and digital channels, forcing companies to bolster their online presence and shrink their print business. Revenue is estimated to fall an annualized 0.7% to $40.2 billion over the five years to 2023, including a 1.4% dip in 2023.

This industry produces and distributes magazines and periodicals in print and online. However, publishers that exclusively sell online magazines or periodicals are excluded from this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.