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Consumer Electronics & Appliances Rental in the US
IBISWorld, July 2011, Pages: 30
Bottom dollar: Poor credit conditions have actually boosted demand for rental outlets
Consumer Electronics & Appliances Rental in the US
On borrowed time
While many businesses suffered major losses during the recession, the Consumer Electronics and Appliances Rental industry remained relatively steady. As the economy took major hits from soaring unemployment rates and low disposable income, industry demand increased. This trend will continue into the next five years, with the industry targeting consumers with poor credit who would otherwise not be able to afford purchasing consumer electronics and appliances. However, operators will be threatened by competition from consumer electronics and appliance stores, especially as better credit rates allow consumers to make long-term purchases.
Companies within this industry rent or lease consumer electronics and appliances including DVD players, refrigerators, computers, stoves and televisions. Most industry transactions are through rental-purchase agreements that allow customers to take ownership of merchandise after an agreed-upon rental period. Companies that primarily sell electronics and appliances on a retail basis are excluded from this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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