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Telemarketing & Call Centers in the US
IBISWorld, Feb 2012, Pages: 31
Close call: Demand is set to improve for high-value operators, but offshoring will limit growth
Telemarketing & Call Centers in the US
Phoning it in: Over the past five years, economic gloom and overseas outsourcing have hurt demand for US-based telemarketing companies, causing revenue to slow in line with low demand. Compounding this trend, increased outsourcing to international businesses and strict domestic regulations have also stung the industry. Still, over the next five years, demand will improve, with high-value operators experiencing revenue growth.
Firms in this industry answer telephone calls and relay messages to clients. They also provide telemarketing services on a contract or fee basis for others. Using the telephone, they may promote a client's products or services, take orders for clients, solicit contributions or provide information to clients. Telemarketing companies never own the product or provide the service that they represent.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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