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Annual Consumer Research on the Korean Lifestyle in 2010
XenoOne, April 2011, Pages: 353
This publication has been praised for its insightful analyses coming from the extensive research done by industry experts in Korea; however, these values have not previously been available to the wider readers as the book was published in Korean only. We are pleased to announce that it is now available in English, and available in an easy-to-get digital format. It is believed that the book will be valuable for those interested in learning the latest marketing & advertising trends, and the consumer trends in Korea.
'Annual Consumer Research on Korean Lifestyle in 2010' is based on extensive consumer research, and it reveals the latest Korean consumer trends, highlighting the key findings and differences of each generation’s lifestyle, in terms of the difference of age, generation, regions, and gender. This book will be a valuable resource for establishing strong marketing and communication strategies targeted to Korean consumers.
We believe this book will be useful for corporate executives and brand managers at multinational companies, global advertising agencies, and marketing professionals who are interested in the South Korean market. In particular, readers who are currently doing business in South Korea or who have an intention of introducing new products or advertising campaigns in South Korea and are seeking consumer insights and industry facts & forecasts will gain immediate value from this publication.
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