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American Generations Series - Bundle
New Strategist Publications, Inc, July 2009, Pages: 1,528
Buy all 4 Books in the American Generations Series
Baby Boom: Americans Born 1946 to 1964, 6th Edition
The sixth edition of The Baby Boom: Americans Born 1946 to 1964 is a definitive reference by a nationally recognized authority on the Baby Boom. Here author Cheryl Russell, a noted authority on the Baby Boom, analyzes the demographic and spending data you need to fully understand this huge and influential generation that now faces an historic economic downturn just as it approaches retirement.
Most of the Baby Boom's 76 million members are in their peak earning years, and they still spend more than any other generation on most products and services. At the same time, the economic downturn has driven home the fact that Boomers may have to endure an old age with inadequate health care and meager incomes. How can businesses and government serve their needs? The Baby Boom is your guide to this all-important but beleaguered generation.
The Baby Boom: Americans Born 1946 to 1964 is designed for easy use. It is divided into eleven chapters, organized alphabetically—Attitudes, Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, Time Use, and Wealth.
New to this edition is a chapter on attitudes based on data from the 2008 General Social Survey. Also in this volume are the latest statistics on the labor force participation, living arrangements, incomes, health (including new tables on the use of alternative medicine), spending, and wealth of the Baby Boom generation.
With The Baby Boom: Americans Born from 1946 through 1964 in your hands, you have a guide not only to boomers as they confront economic crisis but to the likely course of our nation as well.
Generation X: Americans Born 1965 to 1976, 6th Edition
The sixth edition of Generation X: Americans Born 1965 to 1976 tells the story of the small but influential generation spanning the ages of 33 to 44 in 2009.
Although their numbers are small, Generation X is a vital part of the nation's commerce and culture. They account for the largest share of the nation's parents. Many were new homebuyers and got caught up in the housing bubble. How is the economic downturn affecting their incomes and spending? This book is your guide to these important consumers. One of the most distinct features of Generation X is its diversity, with blacks, Hispanics, and Asians all accounting for a significant proportion of the whole. Generation X: Americans Born 1965 to 1976 shows how Gen Xers are changing and what to expect from them in the future.
Generation X: Americans Born 1965 to 1976 is designed for easy use. It is divided into eleven chapters, organized alphabetically—Attitudes, Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, Time Use, and Wealth.
The sixth edition of Generation X presents labor force data for 2008. The Census Bureau's latest population projections to 2025 are also included, along with estimates of household wealth from the Survey of Consumer Finances. The Health chapter includes new tables on the use of alternative medicine. The Time Use chapter presents unpublished, detailed data on how Generation X allocates its time.
With Generation X: Americans Born 1965 to 1976 on your bookshelf, an in-depth understanding of this struggling and influential generation is at hand.
Millennials: Americans Born 1977 to 1994, 4th Edition
The fourth edition of The Millennials: Americans Born 1977 to 1994 is two books in one: it provides a demographic and socioeconomic profile of the Millennial generation, which spanned the ages of 15 to 32 in 2009, and it includes a special supplement on the iGeneration—children under age 15. The Millennial generation numbers 76 million and accounts for 25 percent of the total population—almost equal to the Baby-Boom's share. The iGeneration numbers 57 million and accounts for another 19 percent of the population.
The Millennials: Americans Born 1977 to 1994 examines young adults who are establishing themselves in the household and labor market at a difficult time. This large generation is critical for business success. Not only is it responsible for putting the first African American in the White House, but its technological sophistication makes or breaks many products and services. In these difficult economic times, perhaps no generation is more important to business than Millennials. The Millennials will tell you what you need to know.
For those who track generational change, the special supplement on the iGeneration included in this book will give you a preview of what is to come. The chapters in the special supplement examine children and their families, documenting trends in family incomes, children's health, even how parents use their time.
The Millennials: Americans Born 1977 to 1994 is designed for easy use. Its eleven chapters examine Millennials' Attitudes, Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, Time Use, and Wealth. An additional nine chapters in the special supplement examine children and their families: Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, and Time Use.
New to this edition is the Attitudes chapter, based on data from the recently released 2008 General Social Survey. Also new are tables on the use of alternative medicine, the Census Bureau's latest population projections to 2025, and estimates of household wealth from the Survey of Consumer Finances. The chapter on time use, with unpublished data from the American Time Use Survey, shows how young adults and parents prioritize their time.
Each new generation of Americans is unique and surprising in its own way. With The Millennials: Americans Born 1977 to 1994 on your bookshelf, you won't be surprised by the unique characteristics of young adults, and you will be prepared for the generation that follows them. With this information in hand, you will be better able to cater to their wants and needs in this difficult time.
Older Americans: A Changing Market, 6th Edition
No segment of the population is changing as much as older Americans. The expanding age group is becoming increasingly sophisticated as it fills with well-educated Boomers. The economic downturn has hurt many older Americans and it has devasted millions of Boomersmaking an understanding of theolder market increasingly vital to both businesses and government. Older Americans: A Changing Market tells you what you need to know.
The sixth edition of Older Americans includes the latest statistics on the health, living arrangements, incomes, spending, and wealth of the 55-or-older age group. It presents labor force data for 2008, revealing the rising labor force participation of men and women aged 55 and older. It contains new data on their health. New population projections are in this volume, along with data on household wealth from the Survey of Consumer Finances. Also new to this edition is an Attitudes chapter with data from the recently released 2008 General Social Survey.
Older Americans: A Changing Market is designed for easy use. It is divided into eleven chapters, organized alphabetically—Attitudes, Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, Time Use, and Wealth.
With Older Americans: A Changing Market in hand, you can position your organization to benefit from the coming revolution.
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