Contents:

EXECUTIVE SUMMARY General Overview General Insurance The Future Decoded INTRODUCTION What is this report about? Who is the target reader? How to use this report GENERAL OVERVIEW Introduction Key findings How has the marketing of financial services products changed? A shift away from product focus Tailored marketing is key What is affinity marketing? How does affinity marketing work? Roles taken by the different parties Summary of the market Penetration of affinity financial services products among affinity groups Penetration by product type Penetration by type of affinity group The benefits of affinity marketing for FSIs Captive customer base Lower acquisition costs Increased profitability Cross-sell opportunities Increased customer loyalty Increased market share Other benefits The benefits of affinity marketing for affinity groups Choosing a partner Affinity group types preferred by FSIs What providers look for in an affinity group Qualities for a successful partnership What affinity groups look for in an FSI Reasons not to join affinity partnerships Reasons for FSIs not to join affinity partnerships Reasons for affinity groups not to join affinity partnerships Affinity groups considering a change in provider Reasons why affinity groups would consider changing partner Reasons to stay with provider GENERAL INSURANCE Introduction Key findings General insurance market overview Market size Distribution Key issues in the general insurance market Suitability of general insurance to affinity relationships Affinity relationships in general insurance Popularity of affinity products Affinity relationships by type of affinity group Penetration of affinity products among the different sectors Affinity groups considering offering general insurance products Retention of affinity providers Profitability of affinity insurance Motor insurance General market overview Key issues within the motor insurance market Suitability of motor insurance for affinity relationships Popularity of affinity motor insurance Penetration of motor insurance affinity relationships by type of affinity group Affinity groups considering offering affinity motor insurance Primary reasons why consumers choose affinity motor insurance Methods of remuneration for affinity groups offering motor insurance Household insurance General market overview Key issues in the household insurance market Suitability of household insurance for affinity relationships Popularity of affinity household insurance  Penetration of household insurance affinity relationships by type of affinity group Proportion of affinity groups considering offering household insurance Primary reasons why consumers choose affinity household insurance Methods of remuneration for affinity groups offering household insurance Travel insurance General market overview Key issues in the travel insurance market Suitability of travel insurance for affinity relationships Popularity of affinity travel insurance Penetration of travel insurance affinity relationships by type of affinity group Proportion of affinity groups considering offering travel insurance Primary reasons why consumers choose affinity travel insurance Methods of remuneration for affinity groups offering travel insurance THE FUTURE DECODED Introduction Key findings Affinity groups approached by providers Affinity groups considering offering financial services Retail Banking Credit cards Personal loans Mortgages General Insurance Motor insurance Household insurance Travel insurance Life, pensions and investments Life assurance Pensions Investments APPENDIX Supplementary data Affinity groups not offering financial services products Affinity groups offering general insurance products, by product Affinity relationships in the motor insurance sector Affinity relationships in the household insurance sector Affinity relationships in the travel insurance sector Affinity groups offering financial services products, by number of members Definitions Retail banking General insurance Life, pensions and investments Premium payable on a regular basis. Research methodology Datamonitor’s Affinity Group Survey Datamonitor’s FSI Survey Bibliography Do you need more information? Associated reports and services Future readings Datamonitor Financial Services Consulting SPP writing team How to contact experts in your industry