Datamonitor's 'Affinity Relationships in UK GeneralInsurance 2002' provides an insight into the provision offinancial services to customers through affinity groups. Ata time when the financial services market is going througha process of reducing costs and redefining the way itoperates, this report offers the reader the opportunity tobetter understand the issues affecting both financialservices providers and affinity groups and assist them inmaking informed decisions in future.The report focuses on the benefits and potential of affinityrelationships in the UK general insurance market. UsingDatamonitor's B2B survey of over 100 affinity groups andfinancial services providers, insight is provided into thedifferent relationships that exist in the UK market. Thisdata is enhanced with in-depth interviews with industryexecutives across the financial services arena, to providea comprehensive guide to the market.Who is the target reader?'Affinity Marketing in UK General Insurance 2002' isintended to appeal to all companies involved in thepersonal general insurance sector, including motor,household and travel insurance providers, as well asbrokers and intermediaries.MethodologyDatamonitor's Affinity Group Survey was conductedamong 94 affinity groups in the UK in Quarter 1 2002.The purpose of the survey was to assess the penetrationof the different types of financial services products amongthe different types of affinity groups and also to gain anunderstanding of the attitudes and experiences of affinitygroups involved in affinity marketing. Some of thequestions in the survey offered respondents a range ofanswers including 'other', whereas other questionsdemanded an open response of the participants.
