Affinity Relationships in UK Life, Pensions and Investments 2002 - Market Research Reports

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Affinity Relationships in UK Life, Pensions and Investments 2002

Description:

Who is the target reader?:'Affinity Relationships in UK Life, Pensions andInvestments 2002' is intended to appeal to all life,pension and investments providers, including life assurers,pension providers, investment management companiesand IFAs. Introduction: Datamonitor's 'Affinity Relationships in UK Life,Pensions and Investments 2002' offers the reader aninsight into the provision of financial services to customersthrough affinity groups. At a time when the financialservices market is going through a process of reducingcosts and redefining the way it operates, this report offersthe reader the opportunity to better understand the issuesaffecting both financial services providers and affinitygroups and assist them in making informed decisions infuture.The report focuses on the benefits and potential of affinityrelationships in the UK life, pensions and investmentmarket. Using Datamonitor's B2B survey of over 100affinity groups and financial services providers, insight isprovided into the different relationships that exist in the UKmarket. This data is enhanced with in-depth interviewswith industry executives across the financial servicesarena, to provide a comprehensive guide to the market. Methodology: Datamonitor's Affinity Group Survey was conductedamong 94 affinity groups in the UK in Quarter 1 2002.The purpose of the survey was to assess the penetrationof the different types of financial services products amongthe different types of affinity groups and also to gain anunderstanding of the attitudes and experiences of affinitygroups involved in affinity marketing. Some of thequestions in the survey offered respondents a range ofanswers including 'other', whereas other questionsdemanded an open response of the participants.

Contents:

EXECUTIVE SUMMARY

General Overview

Life, Pensions and Investments

The Future Decoded

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