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Alcoholic Drinks Packaging in China

Euromonitor International, Nov 2010, Pages: 34


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China’s beer category performed very well in 2009. The category recovered from the financial crisis, enjoying strong growth, further driven by the football World Cup. China has become the world’s largest beer consuming country, and an increasing number of foreign players have entered the market, trying to gain a piece of the action. The competitive environment has intensified and profit margins have shrunk significantly. Increasing beer consumption means considerable opportunity for glass...

The Alcoholic Drinks Packaging in China report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Alcoholic Drinks Packaging market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.





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