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Southwest Airlines Co in Travel and Tourism (World)
Euromonitor International, April 2012, Pages: 24
In 2011, Southwest Airlines saw revenue grow as a result of the acquisition of AirTran. While the integration moved on with some significant milestones, there are some major challenges stemming from the merger, which add to the pressure of rising and strengthening competition and continued spikes in fuel prices affecting the average ticket price of Southwest and its low cost proposition. Nonetheless, the airline continues to introduce new services and features to boost its position.
Euromonitor International’s Southwest Airlines Co in Travel and Tourism (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel and Tourism market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Travel and Tourism market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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