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Sports and Energy Drinks in Greece
Euromonitor International, April 2011, Pages: 28
The high unit prices are the main reasons behind the bad performance of the category in 2010. In the context of the economic crisis, consumers are cutting down spending and given that both sports and energy drinks carry considerably higher prices in comparison to other soft drinks, this is amongst the most badly hit categories.
The Sports and Energy Drinks in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Energy Drinks, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sports and Energy Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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