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Survey of Consumer Attitudes towards ADAS Systems in Germany and USA
SBD, March 2011
SBD End User Survey shows ADAS features were a significant factor in car purchase...
Advanced Driver Assistance Systems (ADAS) are moving way from being expensive options in high-end luxury vehicles and into the mass market. This move to mass market is being supported by a combination of factors like the inclusion of ADAS in new car assessment programmes, insurance industry testing, government legislation and promotion and technological development leading to price reductions. This process is increasing consumer exposure to the benefits of active safety systems.
SBD has responded to this trend by performing an end user survey to learn how consumers respond to owning cars with ADAS, their future purchasing intentions and how they view the different factors that are encouraging uptake of ADAS such as insurance discounts and inclusion in new car safety star ratings.
Buyers of this survey will receive a analytical report along with a presentation containing detailed results of all questions as well as the raw data and original questionnaire.
This survey will enable you to:
- Understand the personal experiences of consumers with their ADAS system
- Learn how to improve marketing and dealership activities for promoting ADAS systems
- Develop the right strategies based on actual consumer feedback
- Discover the impact of government legislation on consumers willingness to pay for ADAS systems
Product samples
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