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CIM Coursebook: Delivering Customer Value through Marketing - Product Image

CIM Coursebook: Delivering Customer Value through Marketing

  • Published: June 2009
  • 286 Pages
  • Elsevier Science and Technology

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.'
Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing

'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.'
Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates

Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty.

Each chapter is packed READ MORE >

Product proposition and brand management
Channel management
Managing marketing communications
Managing and achieving customers' service expectations through the marketing mix

Donnelly, Ray.
Linton, Colin.

Format Properties
Hard Copy (Paper back) The book will be shipped to you. The cover has a paper back.
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