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Events Feasibility and Development. From Strategy to Operations
Elsevier Science and Technology, Dec 2010, Pages: 360
Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organisers: 'how do I justify this event to the client?' and 'why are we spending money on this event?'.
With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as:
- The process of creating a feasibility study
- Events forecasting models and cost/benefit analysis
- Types of events (exhibitions, sports, festivals) and their benefits and returns
- Project management tools for measuring return on investment
Companion website: www.eventsfd.com -- contains videos, colour photos and a list of related resources.
- Presents tools, techniques and arguments for justifying expenditure on event and festivals
- Guides the reader through the project management process moulding existing models of cost benefit analysis for the events industry
- International case study material is used throughout to add practical insight and support theory
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