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Technology Entrepreneurship. Creating, Capturing, and Protecting Value
Elsevier Science and Technology, Oct 2009, Pages: 590
Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running.
- rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture;
- a more in-depth examination of intellectual property development and management than is common in business-focused entrepreneurship texts;
- a more in-depth treatment of valuation, deal structuring, and equity preservation issues than is common in business-focused entrepreneurship texts;
- extensive discussion of technology management and continuous innovation as a competitive advantage;
- addresses the issue of leading, managing, motivating, and compensating technical workers;
- spends more time on the fundamentals of marketing and selling, as these are elements of entrepreneurship often most neglected by engineers and scientists;
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