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Russian Marketing Research on the Consumer Behavior and Attitudes about CASCO in Times of Crisis
IndexBox Marketing Ltd, March 2009
Research tasks:
1. To identify the market structure of voluntary auto insurance by players, to determine the current image profile of the key players;
2. To present dynamics of the forecast of demand for products of voluntary auto insurance;
3. To identify shifts in consumption patterns of products of voluntary auto insurance, incurred in connection with the economic crisis;
4. To identify the characteristics of target customers; to identify and describe the structure of motives and needs
5. To describe the mechanisms of selection and purchase at the market of voluntary insurance;
6. To determine the level of consumer loyalty to the insurance companies
The study was carried out in two stages:
1. Determining the structure and trends of the Russian market of voluntary auto insurance in the current economic crisis.
2. Describing the consumers of CASCO: characteristics, mechanism of the buying strategy for information retrieval, models of consumer behavior, loyalty to the insurance companies.
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