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Marketing Destinations and Venues for Conferences, Conventions and Business Events. Events Management

Elsevier Science and Technology, April 2006, Pages: 296


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Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:

- Trends and issues in destination and venue marketing
- Strategic marketing planning, ROI and strategy evaluation
- Destination and venue selling strategies
- Future challenges, opportunities and supply-side developments

- Author commentary and international case studies identifies 'best practice' in marketing and promotion - Pulls together in one volume the latest ideas, research, and current and future trends
- Chapter outlines, objectives, learning outcomes, case studies, conclusions with Q&As, further reading and weblinks encourage progressive learning

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