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Probabilistic Methods for Financial and Marketing Informatics

Elsevier Science and Technology, May 2007, Pages: 432


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Bayesian Networks are a form of probabilistic graphical models and they are used for modeling knowledge in many application areas, from medicine to image processing. They are particularly useful for business applications, ans


- Unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance.

- Shares insights about when and why probabilistic methods can and cannot be used effectively;

- Complete review of Bayesian networks and probabilistic methods for those IT professionals new to informatics.



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