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The Internet Plumbing Market - UK 2009-2013
AMA Research, Dec 2009, Pages: 61
This report comprises a detailed study of this fast-growing online plumbing market and analyses the current trends by product sector including comment on future prospects and implications for plumbing e-tailers and the industry as a whole.
Written by marketing professionals with considerable experience of the plumbing products industry, this report provides both plumbing e-tailers and manufacturers with a detailed and comprehensive review of this dynamic market. It also identifies strategies that e-tailers can use to maximise the business potential of their online presence.
The report covers the following product sectors:
- BATHS AND SANITARYWARE – including suites, WC’s and basins.
- SHOWER CONTROLS AND BATHROOM TAPS – including single point shower controls, shower panels, mixer taps, pillar taps and bath/shower mixers.
- SHOWER ENCLOSURES, SCREENS AND TRAYS – including walk-in showers, wet rooms and shower cabins.
- BATHROOM FURNITURE AND ACCESSORIES – including modular and fitted furniture, bathroom fittings, toilet seats, bath panels, mirrors, shower fittings and
- accessories.
- TOWEL WARMERS AND DECORATIVE RADIATORS – including basic ladder radiators and more decorative designs.
- HEATING PRODUCTS – including boilers, standard radiators, pumps, controls, wet underfloor heating and plumbing pipe systems.
- BATHS AND SANITARYWARE – including suites, WC’s and basins.
Areas of particular interest:
- Trends in online expenditure on domestic bathroom and heating products. The e-retail channel is continuing to benefit from the growing number of UK households that have Internet access. This has resulted in more Internet users with more transactions taking place online.
- Market sizes and trends of the major product sectors. Online e-tailers have been seen to expand the number of plumbing products and brands they offer. Own label products in particular have seen phenomenal growth.
- Competitor analysis - detailed profiles of the major plumbing e-tailers and their respective market share.
- Operating characteristics - comment on common attributes of Internet plumbing websites. Strategies to improve business potential.
- Companies included:
- Over 30 companies are included with details of product ranges, brands and other activity. A further 25 sites are listed.
Key areas covered in the report include:
MARKET OVERVIEW
- Overall market size by value, rates of change, current trends and future prospects.
- Economic overview, social and demographic trends, population growth, level of activity within the private RMI sector, consumer confidence and expenditure etc.
MARKET TRENDS AND INFLUENCES
- Internet trends - including overall UK, broadband and regional access, typical purchaser profile by age and sex, average purchase value, trends in online household goods purchases etc.
- Buying trends - including online research and user expectations, growth in social networking, influence of customer reviews and blogs, use of price comparison websites, growth in online advertising.
- Trading online - advantages and disadvantages, applicable to Internet e-tailers and existing suppliers that subsequently enter the online e-retail channel.
- Buying on the Internet and the law – consumer safeguard measures including The Consumer Protection (Distance Selling) Regulations 2000.
PRODUCT TRENDS
- Overall product mix – by value and share.
- Key design trends by product sector – sustainability and the environment, affordable design, technological improvements including digital controls, minimalist and contemporary styles, re-emergence of nostalgia and opulence, space saving designs for small UK bathrooms, importance of safety features, inclusive design for ageing UK population etc.
- Use of own label – advantages and disadvantages, trends, positioning, influences.
- Branded product – popular brands, growing number of products and brands offered.
SUPPLIER TRENDS
- Market shares of leading plumbing e-tailers.
- Review and analysis of leading plumbing e-tailers, including company profile, turnover, key brands etc.
- Summary of significant other plumbing e-tailers.
OPERATIONAL CHARACTERISTICS
- Functionality including comment on website design, optimisation measures, search facility, secure payment features, monitoring and feedback.
- Pricing including comment on online price positioning compared to other plumbing suppliers, price matching facility, trade accounts and available discounts.
- Showroom facility including percentage of plumbing e-tailers that also offer a showroom facility.
- Distribution including comment on delivery times, cost of delivery, order processing, delivery service – national or e-tailer own, refund policy etc.
- Marketing including importance of word of mouth promotion, effectiveness of online advertising, use of video, social networking, and impact of customer reviews.
- Customer Advice including growing importance as a supplier differential, live help facility, email facility, typical questions and answers.
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