- Language: English
- 70 Pages
- Published: October 2011
- Region: United Kingdom
Garden Rooms and Buildings Market - UK 2009-2013
- Published: December 2009
- Region: United Kingdom
- 59 pages
- AMA Research
The 2nd edition of the ‘UK Garden Rooms and Buildings Market – 2009-2013’ report represents an up-to-date and comprehensive review of the growing garden rooms and buildings market. Included in the definition of ‘garden rooms and buildings’ are: log cabins, modular garden rooms and timber framed garden buildings as well as
insulated tree-houses, shepherds huts and modern designs such as spherical rooms.
The garden rooms and buildings market saw good growth between 2004-08 supported by the increase in homeworking, relatively immature nature of the market and the generally good performance of the housing market during most of this period. The market fared less favourably in 2009 due to difficult economic conditions, but medium term prospects are generally optimistic reflecting underlying consumer interest.
Areas of particular interest:
- Review of market structure - performance in 2008-09, with prospects into 2010.
- Review of major product groups - analysis of product sub-sectors where appropriate.
- Identification of key market influences – consumer interest, homeworking, product design, environment, housing transactions etc.
- Review of key suppliers and distributors for all product groups – shares, trends, market developments.
- Future prospects up to 2013 – future growth expectations and possibilities and threats to the market.
Some of the companies featured include:
1st Choice Leisure Buildings, Alsford Timber, B&Q, Barretts Leisure (Barretts Online), BillyOh, Blue Forest UK, Crane Sheds and Summerhouses, Dobbies Garden Centres, Dunster House, Eurowood (Eurovudas), Finnforest UK, Forest Garden PLC, Garden Adventure, Garden Affairs, Garden Chic, Garden Lodges, Garden Products Online, GBC Garden Building Centre, Grange, Green Retreats, Halls online, Henley Garden Buildings, Hillhout UK, Hillier Garden Centres, Homebase, Homelodge Buildings, Homestead Timber Buildings, InsideOut Buildings, Jewson, Kybotech, Leisure Building Specialists, Lugarde, Luoman Oy, MPB Garden Buildings, Newbury Garden Buildings, Nottcutts Garden Centres, Palladium, Pinelog, Rooms Outdoor, Rowlinson Garden Products, Sanctuary Garden Offices, Scandinavian Log Cabins Direct, Shedstore LLP, Simply Summerhouses,Smart Garden Offices, Solid, Taylors Garden Buildings, Tesco PLC, The Garden Centre Group, The Garden Escape, The Garden House, The Lindahl Lodge Company, The Qube, Travis Perkins, Valcke & Zoon NV, Walton Garden Buildings, Weka, Wickes.
Key areas covered in the report include:
- Definition of the garden rooms and buildings market – detached from main house and generally suitable for all year round use – key products included.
- Market size by value 2004-2009, including and excluding installation, electrics and other accessories added. Forecasts from 2010-2013
- Market size by volume 2004-2009, with forecasts of 2010-2013.
- Key influences on the market up to 2013 – planning permission, increase in homeworking, housing transactions, sustainability, price and availability of timber, performance of UK economy, potential impact of General Election etc.
- Summary of available product options on the market.
- Overview of key product sectors – log cabins, modular, timber-framed and ‘others’.
- Share by volume and value – differences between product sectors.
- Mix between self-assembly and installed - differences between products, key added value items.
- Recent trends, charges in product mix, growth in added-value designs, market prices, forecasts of future developments.
SUPPLIERS AND DISTRIBUTION
- Overview of the market - distribution flow-chart indicating key routes to market.
- Supply structure - including review of key suppliers by product groups.
- Market share by volume and value for the major suppliers – key players, overview of market position, distribution strengths etc.
- Profiles of key suppliers – buildings only suppliers/complete package suppliers etc.
- Distribution overview – DIY outlets, on-line and mail order retailers, garden centres, builders and timber merchants, direct supply, others.
- Channels of distribution share by volume – recent trends, future prospects.
- Channels of distribution share by value – recent trends, future prospects.
GENERAL & FUTURE PROSPECTS
- Review of prospects in 2010-2013. Short term prospects in 2010-11 and medium term prospects up to 2013. Future trends likely to affect this market.
- Review of socio-economic factors influencing this market, such as disposable income, age distribution, housing trends etc.
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1.2 SOURCES OF INFORMATION
2. SUMMARY AND FUTURE PROSPECTS
2.2 FUTURE PROSPECTS
3. ECONOMIC ENVIRONMENT
3.2 INFLATION & INTEREST RATES
3.4 HOUSEHOLD CONSUMPTION
3.5 HOUSING & CONSTRUCTION
3.6 POPULATION PROFILE
4. THE UK GARDEN ROOMS AND BUILDINGS MARKET
4.2 KEY MARKET BENEFITS
4.3 MARKET SIZE
4.4 MARKET CHARACTERISTICS
4.5 MARKET VOLUME
4.6 KEY INFLUENCES
4.6.1 Planning permission
4.6.3 Housing transactions
4.6.5 Price and Availability of Timber
5. PRODUCT MIX
5.1 PRODUCT DEFINITION AND MARKET SHARE
5.2 LOG CABINS
5.3 MODULAR GARDEN ROOMS
5.4 TIMBER FRAMED BUILDINGS
5.5 ‘OTHER’ GARDEN ROOMS
6. SUPPLIERS AND DISTRIBUTION
6.2.1 Supply Structure
6.2.2 Market Shares
6.2.3 Key UK Suppliers
6.3.1 DIY Outlets
6.3.2 Online and Mail Order Retailers
6.3.3 Garden Centres
6.3.4 Builders and Timber Merchants
6.3.5 Other Retailers
TABLE 1: THE UK GARDEN ROOMS AND BUILDINGS MARKET 2004-2009 BY VOLUME AND VALUE (FULL PROJECT VALUE) £M RSP 7
TABLE 2: THE UK GARDEN ROOM AND BUILDING MARKET 2010-2013 £M RSP (FULL PROJECT VALUES) 9
CHART 3: INTEREST RATES AND INFLATION (CPI) FROM 1992-2013 11
CHART 4: PDI & SAVINGS RATIO AT CURRENT PRICES 1992-2013 13
CHART 5: AGE DISTRIBUTION OF THE RESIDENT UK POPULATION MID-2008 (‘000) 15
TABLE 6: THE UK GARDEN ROOM AND BUILDING MARKET 2004-2013 £M RSP (FULL PROJECT VALUES) 20
TABLE 7: THE UK GARDEN ROOM AND BUILDING MARKET 2004-2013 £M RSP (BUILDINGS ONLY - EXCLUDING VALUE ADDED SERVICES) 21
TABLE 8: THE UK GARDEN ROOM AND BUILDING MARKET 2004-2013 BY VOLUME 24
CHART 9: NUMBER OF UK HOMEWORKERS WORKING MAINLY FROM HOME 1997-2009 (MILLIONS) 26
CHART 10: NUMBER OF UK RESIDENTIAL PROPERTY TRANSACTIONS (COMPLETIONS) WITH VALUE OF £40,000 OR ABOVE 2005-2009 (‘000) 29
CHART 11: SEGMENTATION OF UK MARKET FOR GARDEN ROOMS & BUILDINGS BY VOLUME 2009 – LOG CABINS, MODULAR BUILDINGS, TIMBER FRAMED ETC 32
CHART 12: SEGMENTATION OF UK MARKET FOR GARDEN ROOMS AND BUILDINGS BY PRODUCT AND VALUE 2009 (£M RSP) 33
CHART 13: MIX OF UK GARDEN ROOMS & BUILDINGS MARKET BY UNITS SOLD – SHARE BY SELF-ASSEMBLY & PROFESSIONALLY INSTALLED - BY VOLUME 2009 34
CHART 14: DISTRIBUTION OF GARDEN ROOMS AND BUILDINGS 43
TABLE 15: SELECTION OF MANUFACTURERS OPERATING WITHIN THE MAIN PRODUCT GROUPS 45
TABLE 16: THE UK GARDEN ROOMS AND BUILDINGS MARKET – 2009 SUPPLIER SHARES BY VOLUME 46
TABLE 17: THE UK GARDEN ROOMS AND BUILDINGS MARKET 2009 - SUPPLIER SHARE BY VALUE 47
TABLE 18: THE UK GARDEN ROOMS AND BUILDINGS MARKET 2009 - CHANNELS OF DISTRIBUTION SHARE BY VOLUME 53
TABLE 19: THE UK GARDEN ROOMS AND BUILDINGS MARKET 2009 - CHANNELS OF DISTRIBUTION SHARE BY VALUE 54
Following a period of good annual growth of 7-8% between 2004-08, the UK garden rooms and buildings market fared less favourably in 2009 due to difficult economic conditions and falling numbers of housing transactions. However, growth was supported by the increase in homeworking and relatively immature nature of the market. The market has seen a move towards premium products and customised buildings, with higher quality garden rooms and more added value services. Volume growth has been lower than value growth due to the switch towards more up-market modular garden rooms and timber framed garden buildings - both higher value products. The market for garden rooms and buildings was worth an estimated £150m at retail selling price in 2009, including value added services, e.g. installation.
There are 3 main types of garden buildings: modular garden rooms (accounting for around 38% by value, log cabins at 33% and timber framed buildings at 27%. However, by volume, log cabins are the largest market estimated at over 75%. As the market has developed, there has been an increase in the choice of roof finishes available, e.g. epdm and the provision of different colours, as well as a trend to different shaped garden buildings. Homeworking has increased in popularity in recent years – with around 3.5 million people now working from home to some exten - and this has contributed significantly to sales of garden buildings which offer seclusion from the family home.
Garden rooms and buildings are distributed through a range of different channels including DIY outlets, builders merchants, online / mail order, garden centres and through high street retailers. There are a number of small suppliers operating in the market, often selling direct to customers, but also much larger operators e.g. log cabin suppliers with high volume sales to DIY outlets. Log cabins are usually sold as self-assembly, but other garden buildings such as modular garden rooms and timber framed buildings tend to be sold with installation included.
Future prospects for the market are relatively favourable in 2010 – particularly compared to other higher value consumer durables - and the market is forecast to achieve slightly better growth than in 2009,
Annual growth rates will begin to slow down in the medium term as the market becomes more mature, although growth in real terms will continue to increase. The market is forecast to be worth an estimated £198m in 2013, reflecting steady market growth as a result of the switch to premium products, the trend towards more customising of buildings and increasing focus on value services.
In the medium to long term, market growth in the garden rooms and buildings market will also be stimulated by increases in homeworking and a recovery in the housing market, thus boosting the number of housing transactions. Other favourable influences include improvements in product design and performance, and environmental concerns regarding sustainability.
- 1st Choice Leisure Buildings
- Alsford Timber
- Barretts Leisure (Barretts Online)
- Blue Forest UK
- Crane Sheds and Summerhouses
- Dobbies Garden Centres
- Dunster House
- Eurowood (Eurovudas)
- Finnforest UK
- Forest Garden PLC
- Garden Adventure
- Garden Affairs
- Garden Chic
- Garden Lodges
- Garden Products Online
- GBC Garden Building Centre
- Green Retreats
- Halls online
- Henley Garden Buildings
- Hillhout UK
- Hillier Garden Centres
- Homelodge Buildings
- Homestead Timber Buildings
- InsideOut Buildings
- Leisure Building Specialists
- Luoman Oy
- MPB Garden Buildings
- Newbury Garden Buildings
- Nottcutts Garden Centres
- Rooms Outdoor
- Rowlinson Garden Products
- Sanctuary Garden Offices
- Scandinavian Log Cabins Direct
- Shedstore LLP
- Simply Summerhouses
- Smart Garden Offices
- Taylors Garden Buildings
- Tesco PLC
- The Garden Centre Group
- The Garden Escape
- The Garden House
- The Lindahl Lodge Company
- The Qube
- Travis Perkins
- Valcke & Zoon NV
- Walton Garden Buildings