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DIY Multiples Market - UK 2010-2014
AMA Research, Feb 2010, Pages: 91
This report incorporates original input and primary research and represents an up-to-date and comprehensive review of the DIY multiples market.
The report contains:
- FORECASTS OF MARKET DEVELOPMENTS TO 2014.
- DETAILED ASSESSMENT OF THE MARKET - analysis of the recent trends and future prospects.
- IN-DEPTH ANALYSIS OF THE KEY COMPANIES – including recent developments, store recent developments, store numbers and financial analysis.
- ANALYSIS BY PRODUCT GROUP – market sizes, product mixes and distribution of: Garden and Leisure, Building Materials, Lighting and Electrical, Window and Floor Coverings, Furniture and Kitchens, Decorating, Hardware and Housewares and Other Products.
The UK DIY multiples market experienced good growth in 2007, buoyed by positive weather conditions over the key Easter trading and high levels of consumer confidence. However, 2008 and 2009 have proved much more challenging as a result of the difficult economic situation facing the UK and tough trading conditions. However, the market is expected to begin to recover in 2010 to reach a market size of £7.2 billion.
Of particular interest are the following:
- Falling house prices, low consumer confidence and a low level of house moves have particularly affected ‘big ticket’ items such as kitchen and bathroom installations.
- The effects of the economic climate have driven sales of home enhancement products over the last two years.
- Other factors affecting the market include the increased prominence of other retailers selling home and DIY products, particularly the grocery multiples.
- The economic situation is expected to improve slowly throughout 2010, but consumers are likely to remain cautious until there are signs of sustained recovery.
Key areas covered in the report include:
THE MARKET
- The DIY Multiples market – key characteristics of the market, analysis by value from 2005-2010, with forecasts to 2014.
- The development of the market in recent years including the market background as well as the current situation.
- Key trends affecting the market including the influence of the current economic climate on the housing market, consumer confidence and consumer purchasing habits.
Development of the market compared to Builders Merchants.
THE MULTIPLES
- Major companies - turnover, product mix, recent developments.
- Other significant DIY multiples – company profile, turnover, key characteristics and recent developments.
- Market shares of major DIY multiples, including how this has developed in recent years.
- Financial analysis – including operating profitability, stock turnover and sales per square metre analysis of major companies.
- Store numbers – development of store numbers by company, as well as details of planned store developments and network expansion.
- Company positioning – a simple, graphical representation of the major multiples market position in relation to one another.
PRODUCTS
- Overall product mix of DIY multiples and how this has developed in recent years.
- DIY multiples’ overall share of market by product sector, allowing their relative strength to be assessed.
- Market sizes and recent trends for each of the 8 product sectors detailed above.
- The mix of products within each key product sector.
- The role of DIY multiples in the distribution of each product sector – in which areas are they strong, in which areas are they weaker?
FUTURE PROSPECTS
- Forecast of expected market development in the short, medium and long term.
- Positive and negative factors affecting the growth of the Multiples market. Views on when the market is likely to recover.
- Outlook for the DIY Multiples market through to 2014.
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