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Garden Products Distribution Market - UK 2010-2014

AMA Research, April 2010, Pages: 111


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The tenth edition of the report ‘Garden Products Distribution Market – UK 2010-2014’ provides an informed and up-to-date review of this market and, with over 100 pages, includes a review of recent market trends and forecasts over the next few years.

The report contains:

- DETAILED ASSESSMENT OF THE MARKET – analysis of the market structure and recent developments in the market.
- FORECASTS OF MARKET DEVELOPMENTS TO 2014.
- ANALYSIS BY PRODUCT GROUP - market sizes, product mixes, sector trends and distribution channel shares.
- Product sectors included: horticulture, garden buildings, garden leisure, garden equipment, garden chemicals and garden sundries (garden decoration, fencing, trellis & garden structures, decking, water products and propagation & netting).

Of particular interest:

- Analysis of market performance during economic downturn to 2009.
- Forecast of market performance in 2010 and through to 2014.
- Factors affecting the market and analysis of key market characteristics.
- Product group analysis – market sizes, influences, trends and distribution channel shares.
- Review of key suppliers for different product categories – product profiles, turnovers etc
- Review of distribution structure – key channels: garden centres, DIY multiples and high street & direct sales, growth of Internet.

Some of the companies featured include:

Argos, Asda, B&Q, Barton Grange Garden Centres, Blue Diamond Ltd, Country Homes and Gardens, Crocus, Dobbies Garden Centres plc, Ferndale Lodge, Focus, Garden & Leisure Group, Garden4less, Gardening Direct, Haskins Garden Centres, Hillier Garden Centres, Homebase, J D Williams & Company Ltd, J Parker, Klondyke Garden Centres, Kybotech Ltd, Notcutts Ltd, Otter Nurseries, Otto Group, Robert Dyas, Sainsbury, Scotsdales Nursery and Garden Centre, Shop Direct Limit, Squire’s Garden Centres, Tesco, The Garden Centre Group, Van Hage, Webbs Garden Centres, Wickes, Wilkinson,WM Morrisons.

Key areas covered in the report include:

THE MARKET
- Domestic garden products distribution market – market definition in terms of product categories included.
- Market size - analysis by value from 2004-2009 and key characteristics of the market.
- Market trends and major factors influencing the market - including the impact of recession, performance of housebuilding sector, resurgence of interest in ‘grow-your-own’, DIY trends, attitudes towards gardens etc.
- Market forecasts – market size, prospects and influencing factors on market for 2010 and up to 2014.

DISTRIBUTION CHANNELS OF GARDEN PRODUCTS
- Overview of supply structure – complex structure with different product sectors having a variety of distribution channels.
- Review of distribution channels – estimated shares of channels including garden centres, DIY multiples, catalogue, mail order & internet, high street & grocery multiples, etc. Impact of Internet on different sectors.
- Product mix within key distribution channels – recent trends and future prospects.
- Review of key suppliers in each distribution channel - market shares, turnovers, company structure, key areas of specialization etc.

PRODUCTS
- Product groups reviewed: horticulture, garden buildings, garden leisure, garden equipment, garden chemicals and garden sundries (garden decoration, fencing, trellis & garden structures, decking, water & transfer products and propagation & netting).
- Estimated shares in 2009 of main product groups within each sector.
- Product groups – definition, market size 2004-2009 and product mix within each sector. Review of products including recent trends and factors affecting sector.

FUTURE PROSPECTS
- Forecast of expected market development – short term prospects in 2010 and medium term prospects up to 2014.
- Positive and negative factors affecting the market – performance of UK economy, housebuilding, consumer confidence & spending and the weather.
- Outlook for the garden products market through to 2014.




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