Bathroom Market - UK 2010-2014
AMA Research, April 2010, Pages: 101
The twelfth edition of the report: ‘Bathroom Market UK 2010-2014’ offers excellent value for money. This report represents a current and informed assessment of this market, incorporating original input and primary research. Written by marketing professionals with considerable experience of the bathroom products industry, this report provides suppliers with a detailed and comprehensive review of this changing market. It answers the need for qualitative and quantitative assessment - both essential requirements for good marketing planning.
The report covers the following product sectors in detail:
- Baths And Sanitaryware
- Brassware
- Bathroom Accessories
- Bathroom Furniture
- Whirlpool And Spa Systems
The report contains a detailed assessment of the bathroom products market with interpretation of major developments and future trends and with information that is specific and relevant to the market.
Recent trends include:
- With the economic downturn, the shift to ‘improve – don’t move’ has led to a greater demand for products that update the overall ‘look’ of the bathroom at a lower cost than a total refurbishment.
- There is a growing underlying trend towards bathroom ‘collections’ that make the purchase process easier by allowing consumers to create individual solutions with the assurance that all items will match.
- The increasing use of the Internet has had a significant impact on the bathroom products market in the UK. It has provided consumers with the knowledge and information to source a wider range of styles.
- The trend towards a bathroom “sanctuary” dedicated to wellness and relaxation is expected to continue in the medium to longer term with wider ranges of more innovative products and aesthetic designs.
- With an ageing UK population, there are an increasing number of ‘inclusive’ bathroom products that combine style with ease of use. These products are suitable for use by people of any age or ability.
- Sustainability and water efficiency has become a major concern with UK householders. There is an increasing demand for water efficient bathroom products.
Some of the companies featured include:
Adam Furniture Group, Adamsez, Aqualona Products Ltd, B & Q, Barrhead Sanitaryware, Bathstore, Bauhaus, Be Modern, Bemis, Bette GmbH & Co, Bristan, Bronte Whirlpools, Broughton Crangrove Galley Matrix (BCG), Carron Bathrooms, Clayton Ceramics, CME Sanitary Systems, Cooper Callas, Crosswater, Croydex Group, Dahll, Deva Tap Company, Duravit, F&P Wholesale, Focus, Frontline Bathrooms, Grafton Group, Graham, Grohe Ltd, Häfele UK Ltd, Hansgrohe Ltd, Heritage Bathrooms, Homebase, Ideal Bathrooms, Ideal Standard UK, Imperial Bathroom Company, Impulse Bathrooms, Jacuzzi, Jewson, Kaldewei UK, Kohler UK, Laufen, Lecico Plc, Mark Two, Mark Wilkinson Furniture, Masco Corporation, Montrose, Moores Furniture Group Myson, Novellini, Pegler Yorkshire Group Ltd, Porcelanosa UK, RAK Ceramics UK, Reva Industries, Roca UK, Roper Rhodes, Samuel Heath & Sons Plc, Sanitec, Sanlamere UK Ltd, Svedburgs, Symphony, Tavistock Bathrooms, TC Bathrooms, The BSS Group, The PJH Group, The Wolseley Group, Thomas Dudley, Topravit, Travis Perkins, Triflow Concepts Ltd, Trojan Plastics, Ultra Finishing, Utopia Bathroom Group Ltd, Victoria & Albert, Victoria Plumb, Villeroy & Boch, VitrA UK, Wickes, Zehnder.
Key areas covered in the report include:
BATHS AND SANITARYWARE
- Market size by volume and value, rates of change, trends and forecasts through to 2014.
- Sales by sector including new build, commercial and replacement purchases.
- Import and export trends including the growing influence of imports.
- Mix of baths and sanitaryware sales including product trends in terms of design, materials used and the increasing use of colour.
- Review of the commercial sector.
- Market shares and key company profiles, including importers.
- Distribution channel shares including trends and key companies per channel.
- Installation and specification trends including the growing influence of the consumer.
BRASSWARE
- Market size by volume and value, rates of change, trends and forecasts through to 2014.
- Sales by sector including new build, commercial and replacement purchases.
- Import and export trends including the growing influence of imports.
- Mix of basin/bath/sink sales including product trends by finish and design. The growth of water saving devices and digital technology.
- Market shares and key company profiles.
- Distribution channel shares including trends and key companies per channel.
ACCESSORIES
- Market size by product group – fittings, heated towel warmers, toilet seats, mirrors and scales, bath panels.
- Market size, trends and forecasts through to 2014.
- Products trends by materials used and design. Including space-efficient accessories and the growth of technology within product design.
- Supply structure including market shares and key company profiles.
- Distribution channel shares including DIY multiples, department stores, bathroom specialists, merchants and Internet e-tailers.
FURNITURE - FITTED AND MODULAR
- Market size by value, rates of change, trends and forecasts through to 2014.
- Product trends and market developments by finish, materials used and design.
- Key suppliers, including market positions and strengths.
- Distribution channel shares including DIY multiples, merchants, bathroom specialists, department stores, and Internet e-tailers.
WHIRLPOOLS AND SPA SYSTEMS
- Market size by value, rates of change, trends and forecasts.
- Product trends and key influences in the market, including growth of hybrid products.
- Key suppliers, including market positions and strengths.
- Distribution trends and future prospects.
1. INTRODUCTION
1.1 BACKGROUND
1.2 SOURCES OF INFORMATION
2. SUMMARY & FUTURE PROSPECTS
2.1 SUMMARY
2.2 KEY TRENDS
2.3 FUTURE PROSPECTS
3. KEY EXTERNAL INFLUENCES
3.1 GDP
3.2 INFLATION & INTEREST RATES
3.3 UNEMPLOYMENT
3.4 HOUSEHOLD CONSUMPTION
3.5 HOUSING & CONSTRUCTION
3.5.1 New House Build
3.5.2 House-Moving Levels
3.5.3 Value of Housing Output - New Work and RMI
3.5.4 Value of Public Sector Non Housing Output
3.5.5 Households
3.6 STERLING
3.7 POPULATION PROFILE
3.8 CONCLUSIONS
4. OVERALL MARKET
5. BATHS & SANITARYWARE
5.1 MARKET OVERVIEW
5.1.1 Definition
5.1.2 Market Size
5.1.3 Market Background
5.1.4 Future Prospects
5.2 IMPORTS AND EXPORTS
5.2.1 Overall Levels
5.2.2 Imports
5.2.3 Exports
5.3 MARKET TRENDS
5.3.1 Household Penetration
5.3.2 Type of Installation
5.3.3 RMI Trends
5.3.4 New Build Trends
5.3.5 Commercial Trends
5.3.6 Installation and Specification Trends
5.4 PRODUCT TRENDS
5.4.1 Product Mix
5.4.2 Baths
5.4.3 Washbasins and Pedestals
5.4.4 WC Suites
5.4.5 Bidets
5.5 KEY SUPPLIERS OF BATHS AND SANITARYWARE
5.5.1 Market Shares
5.5.2 Key Company Profiles
5.5.3 Other Suppliers
5.6 DISTRIBUTION
5.6.1 Channel Shares
5.6.2 Key Companies
6. BRASSWARE
6.1 MARKET OVERVIEW
6.1.1 Definition
6.1.2 Market Size
6.1.3 Market Background
6.1.4 Future Prospects
6.2 IMPORTS AND EXPORTS
6.3 TYPE OF INSTALLATION
6.4 PRODUCT TRENDS
6.4.1 Product Mix
6.4.2 Taps and Mixers
6.4.3 Bath/Shower Mixers
6.5 KEY SUPPLIERS OF BRASSWARE
6.5.1 Market Shares
6.5.2 Key Companies
6.5.3 Other Suppliers
6.6 DISTRIBUTION
6.6.1 Channel Shares
6.6.2 Companies
7. BATHROOM ACCESSORIES
7.1 MARKET OVERVIEW
7.1.1 Definition
7.1.2 Market Size
7.1.3 Market Background
7.1.4 Future Prospects
7.2 PRODUCT TRENDS
7.2.1 Product Mix
7.2.2 Fittings
7.2.3 Heated Towel Warmers
7.2.4 Toilet Seats
7.2.5 Mirrors and Scales
7.2.6 Bath Panels
7.3 KEY SUPPLIERS OF BATHROOM ACCESSORIES
7.3.1 Market Shares
7.3.2 Companies
7.4 DISTRIBUTION
8. BATHROOM FURNITURE
8.1 MARKET OVERVIEW
8.1.1 Definition
8.1.2 Market Size
8.1.3 Market Background
8.1.4 Future Prospects
8.2 PRODUCT TRENDS
8.2.1 Product Mix
8.2.2 Design Trends
8.3 KEY SUPPLIERS OF BATHROOM FURNITURE
8.4 DISTRIBUTION
9. WHIRLPOOLS AND SPAS
9.1 MARKET OVERVIEW
9.1.1 Definition
9.1.2 Market Size
9.1.3 Market Background
9.1.4 Future Prospects
9.2 PRODUCT TRENDS
9.3 KEY SUPPLIERS OF WHIRLPOOLS AND SPAS
9.4 DISTRIBUTION
STATISTICS
CHART 1: UK BATHROOM PRODUCTS MARKET BY VALUE (£M MSP) 2005-2014 8
CHART 2: INTEREST RATES AND INFLATION (CPI) FROM 1992-2014 15
CHART 3: PDI & SAVINGS RATIO AT CURRENT PRICES 1992-2014 16
TABLE 4: UK HOUSE BUILDING COMPLETIONS 2006-2011 (‘000 DWELLINGS) 17
TABLE 5: UK PROPERTY TRANSACTIONS COMPLETED 2006-2009 (‘000 DWELLINGS) 18
TABLE 6: UK NEW HOUSING AND RMI OUTPUT (£M) 2006-2011 19
TABLE 7: UK STOCK OF DWELLINGS 2002-2007 20
TABLE 8: UK AVERAGE HOUSEHOLD SIZE 1971-2007 21
TABLE 9: EXCHANGE RATE FLUCTUATIONS 2006-2010 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 22
CHART 10: AGE DISTRIBUTION OF THE RESIDENT UK POPULATION MID-2008 (‘000) 22
CHART 11: UK BATHROOM PRODUCTS MARKET BY VALUE (£M MSP) 2005-2014 25
CHART 12: BATHROOM PRODUCTS – PRODUCT MIX BY VALUE 2009 26
TABLE 13: UK BATH & SANITARYWARE MARKET 2005 – 2014 (£M MSP) 27
TABLE 14: UK BATH AND SANITARYWARE MARKET 2005 AND 2009 (000’S) 28
TABLE 15: IMPORTS AND EXPORTS OF BATHS AND SANITARYWARE 2009 (£M) 31
CHART 16: IMPORTS OF BATHS AND SANITARYWARE 2002-2009 (£M) 31
TABLE 17: IMPORTS OF CHINA, PORCELAIN AND OTHER CERAMIC SANITARYWARE 2006-2009 (£M) 32
TABLE 18: IMPORTS OF BATHS 2007-2009 (£M) 33
CHART 19: EXPORTS OF BATHS & SANITARYWARE 2002-2009 (£M) 34
TABLE 20: UK HOUSEHOLD PENETRATION OF BATHS & SANITARYWARE 1990 AND 2009 34
CHART 21: UK BATH AND SANITARYWARE – % MIX BY TYPE OF INSTALLATION 2009 35
CHART 22: UK BATHS & SANITARYWARE - % PRODUCT MIX BY VOLUME 2009 40
CHART 23: UK BATH MARKET - % MATERIAL MIX BY VALUE 2009 42
CHART 24: UK BATH & SANITARYWARE MARKET SHARES BY VALUE 2009 47
CHART 25: UK BATHS AND SANITARYWARE MARKET - % CHANNEL SHARE 2009 54
TABLE 26: UK BRASSWARE MARKET BY VALUE (£M MSP) 2005-2014 59
CHART 27: UK BRASSWARE MARKET BY VOLUME (MILLIONS) 2005-2014 60
TABLE 28: IMPORTS & EXPORTS OF BRASSWARE 2009 (£M) 63
TABLE 29: IMPORTS & EXPORTS OF BRASSWARE 2006-2009 (£M) 64
CHART 30: UK BRASSWARE MARKET – % MIX BY TYPE OF INSTALLATION 2009 65
TABLE 31: UK BRASSWARE - % PRODUCT MIX BY VOLUME 2009 66
CHART 32: UK BRASSWARE MARKET SHARES BY VALUE 2009 69
CHART 33: UK BRASSWARE MARKET - % CHANNEL SHARE 2009 73
TABLE 34: UK BATHROOM ACCESSORIES MARKET (£M MSP) 2005-2014 75
CHART 35: UK BATHROOM ACCESSORIES - % PRODUCT MIX BY VALUE 2009 78
TABLE 36: UK BATHROOM ACCESSORIES MARKET SHARES 2009 85
TABLE 37: UK BATHROOM ACCESSORIES - % CHANNEL SHARE 2009 87
TABLE 38: UK BATHROOM FURNITURE MARKET (£M MSP) 2005-2014 89
CHART 39: UK BATHROOM FURNITURE - % PRODUCT MIX BY VALUE 2009 91
TABLE 40: UK BATHROOM FURNITURE - % CHANNEL SHARE 2009 95
TABLE 41: UK WHIRLPOOL/SPA MARKET (£M MSP) 2005-2014 97
The bathroom products market had an estimated value of around £744 million at Manufacturers Selling Prices (MSP) in 2009. This represents a decrease of around 7% when compared to the market size in 2008 and with 2010 also expected to be down slightly, reflects the expected continued impact of the UK economic downturn on the building and home improvement markets.
Forecasts suggest that in 2010, the economic downturn will continue to have a negative impact on this market, with any improvement unlikely until towards the end of the year. It is anticipated that 2011 will be period of consolidation as consumer confidence and housebuilding levels improve.
In the medium to longer term, the bathroom products market is expected to experience a return to growth, and by 2014, the market value is forecast to be around £859 million at MSP, which would represent an increase of around 16% compared to the market size in 2010.
Bathroom products for the domestic and commercial sectors are distributed through a wide range of channels. The main distribution channel continues to be builders and plumbers merchants with the DIY multiples also holding a substantial share. Other retail channels include bathroom specialists, grocery multiples, mail order retailers and department stores.
The growing use of the Internet has had a significant impact on the bathroom products market in the UK. In 2009, 70% (18.3 million) of households in the UK had Internet access. The Internet has provided consumers with the knowledge and information to source a wider range of styles. The UK has the most active online population in Europe. Online e-tailers are therefore becoming more important as consumers increasingly use the Internet to source the best deals.
The level of imports from low-cost countries is expected to remain high, especially from lower cost sources such as China and Eastern Europe. This growth of lower cost imports has increased the level of price competition across all sectors of the bathroom market. With higher levels of imported goods, the number of own label bathroom products has increased significantly. Historically, own label products were seen as low-priced, low-quality goods. However, more recently, consumer perception about the quality of own label products has increased dramatically.
With the General Election planned for 2010, uncertainty exists over the future direction of the next Government. This is certain to affect commercial spending plans and bathroom installations in non-domestic applications. These include the Building Schools for the Future programme and Government plans to bring social housing up to ‘decent’ levels.
- Adam Furniture Group
- Adamsez
- Aqualona Products Ltd
- B & Q
- Barrhead Sanitaryware
- Bathstore
- Bauhaus
- Be Modern
- Bemis
- Bette GmbH & Co
- Bristan
- Bronte Whirlpools
- Broughton Crangrove Galley Matrix (BCG)
- Carron Bathrooms
- Clayton Ceramics
- CME Sanitary Systems
- Cooper Callas
- Crosswater
- Croydex Group
- Dahll
- Deva Tap Company
- Duravit
- F&P Wholesale
- Focus
- Frontline Bathrooms
- Grafton Group
- Graham
- Grohe Ltd
- Häfele UK Ltd
- Hansgrohe Ltd
- Heritage Bathrooms
- Homebase
- Ideal Bathrooms
- Ideal Standard UK
- Imperial Bathroom Company
- Impulse Bathrooms
- Jacuzzi
- Jewson
- Kaldewei UK
- Kohler UK
- Laufen
- Lecico Plc
- Mark Two
- Mark Wilkinson Furniture
- Masco Corporation
- Montrose
- Moores Furniture Group Myson
- Novellini
- Pegler Yorkshire Group Ltd
- Porcelanosa UK
- RAK Ceramics UK
- Reva Industries
- Roca UK
- Roper Rhodes
- Samuel Heath & Sons Plc
- Sanitec
- Sanlamere UK Ltd
- Svedburgs
- Symphony
- Tavistock Bathrooms
- TC Bathrooms
- The BSS Group
- The PJH Group
- The Wolseley Group
- Thomas Dudley
- Topravit
- Travis Perkins
- Triflow Concepts Ltd
- Trojan Plastics
- Ultra Finishing
- Utopia Bathroom Group Ltd
- Victoria & Albert
- Victoria Plumb
- Villeroy & Boch
- VitrA UK
- Wickes
- Zehnder
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