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Bathroom Market - UK 2010-2014
AMA Research, April 2010, Pages: 101
The twelfth edition of the report: ‘Bathroom Market UK 2010-2014’ offers excellent value for money. This report represents a current and informed assessment of this market, incorporating original input and primary research. Written by marketing professionals with considerable experience of the bathroom products industry, this report provides suppliers with a detailed and comprehensive review of this changing market. It answers the need for qualitative and quantitative assessment - both essential requirements for good marketing planning.
The report covers the following product sectors in detail:
- Baths And Sanitaryware
- Brassware
- Bathroom Accessories
- Bathroom Furniture
- Whirlpool And Spa Systems
The report contains a detailed assessment of the bathroom products market with interpretation of major developments and future trends and with information that is specific and relevant to the market.
Recent trends include:
- With the economic downturn, the shift to ‘improve – don’t move’ has led to a greater demand for products that update the overall ‘look’ of the bathroom at a lower cost than a total refurbishment.
- There is a growing underlying trend towards bathroom ‘collections’ that make the purchase process easier by allowing consumers to create individual solutions with the assurance that all items will match.
- The increasing use of the Internet has had a significant impact on the bathroom products market in the UK. It has provided consumers with the knowledge and information to source a wider range of styles.
- The trend towards a bathroom “sanctuary” dedicated to wellness and relaxation is expected to continue in the medium to longer term with wider ranges of more innovative products and aesthetic designs.
- With an ageing UK population, there are an increasing number of ‘inclusive’ bathroom products that combine style with ease of use. These products are suitable for use by people of any age or ability.
- Sustainability and water efficiency has become a major concern with UK householders. There is an increasing demand for water efficient bathroom products.
Some of the companies featured include:
Adam Furniture Group, Adamsez, Aqualona Products Ltd, B & Q, Barrhead Sanitaryware, Bathstore, Bauhaus, Be Modern, Bemis, Bette GmbH & Co, Bristan, Bronte Whirlpools, Broughton Crangrove Galley Matrix (BCG), Carron Bathrooms, Clayton Ceramics, CME Sanitary Systems, Cooper Callas, Crosswater, Croydex Group, Dahll, Deva Tap Company, Duravit, F&P Wholesale, Focus, Frontline Bathrooms, Grafton Group, Graham, Grohe Ltd, Häfele UK Ltd, Hansgrohe Ltd, Heritage Bathrooms, Homebase, Ideal Bathrooms, Ideal Standard UK, Imperial Bathroom Company, Impulse Bathrooms, Jacuzzi, Jewson, Kaldewei UK, Kohler UK, Laufen, Lecico Plc, Mark Two, Mark Wilkinson Furniture, Masco Corporation, Montrose, Moores Furniture Group Myson, Novellini, Pegler Yorkshire Group Ltd, Porcelanosa UK, RAK Ceramics UK, Reva Industries, Roca UK, Roper Rhodes, Samuel Heath & Sons Plc, Sanitec, Sanlamere UK Ltd, Svedburgs, Symphony, Tavistock Bathrooms, TC Bathrooms, The BSS Group, The PJH Group, The Wolseley Group, Thomas Dudley, Topravit, Travis Perkins, Triflow Concepts Ltd, Trojan Plastics, Ultra Finishing, Utopia Bathroom Group Ltd, Victoria & Albert, Victoria Plumb, Villeroy & Boch, VitrA UK, Wickes, Zehnder.
Key areas covered in the report include:
BATHS AND SANITARYWARE
- Market size by volume and value, rates of change, trends and forecasts through to 2014.
- Sales by sector including new build, commercial and replacement purchases.
- Import and export trends including the growing influence of imports.
- Mix of baths and sanitaryware sales including product trends in terms of design, materials used and the increasing use of colour.
- Review of the commercial sector.
- Market shares and key company profiles, including importers.
- Distribution channel shares including trends and key companies per channel.
- Installation and specification trends including the growing influence of the consumer.
BRASSWARE
- Market size by volume and value, rates of change, trends and forecasts through to 2014.
- Sales by sector including new build, commercial and replacement purchases.
- Import and export trends including the growing influence of imports.
- Mix of basin/bath/sink sales including product trends by finish and design. The growth of water saving devices and digital technology.
- Market shares and key company profiles.
- Distribution channel shares including trends and key companies per channel.
ACCESSORIES
- Market size by product group – fittings, heated towel warmers, toilet seats, mirrors and scales, bath panels.
- Market size, trends and forecasts through to 2014.
- Products trends by materials used and design. Including space-efficient accessories and the growth of technology within product design.
- Supply structure including market shares and key company profiles.
- Distribution channel shares including DIY multiples, department stores, bathroom specialists, merchants and Internet e-tailers.
FURNITURE - FITTED AND MODULAR
- Market size by value, rates of change, trends and forecasts through to 2014.
- Product trends and market developments by finish, materials used and design.
- Key suppliers, including market positions and strengths.
- Distribution channel shares including DIY multiples, merchants, bathroom specialists, department stores, and Internet e-tailers.
WHIRLPOOLS AND SPA SYSTEMS
- Market size by value, rates of change, trends and forecasts.
- Product trends and key influences in the market, including growth of hybrid products.
- Key suppliers, including market positions and strengths.
- Distribution trends and future prospects.
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