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Domestic Window Coverings Market - UK 2010-2014
AMA Research, July 2010, Pages: 87
This report incorporates original research and gives a comprehensive and up-to-date review of the UK window coverings market, with forecasts through to 2014.
Product areas covered:
- Curtains – ready-made, custom-made & curtain fabric.
- Blinds – roller, Venetian, Roman, pleated, vertical, soft, etc.
- Lightweight Curtains – net & lace curtains, sheers & voiles.
- Curtain Suspension Systems – poles, tracks, rods and wire.
Despite a difficult period in 2008-09, the domestic window coverings market in 2010 is still worth over £1.1 billion at retail prices. The downturn in the UK economy in general – and the housing market and consumer spending on home improvements in particular – have impacted on sales of window coverings, though some product sectors have continued to perform reasonably well.
Following the Election, prospects for the short-medium term in 2010-11 are difficult to predict, but the window coverings market is forecast to experience moderate rates of growth 2011-14, benefiting from returning consumer confidence and forecast improvements in the housing market.
Of particular interest:-
- Analysis of curtains, blinds, lightweight curtains and suspension systems by sector.
- Impact of current volatile economic climate on windowcoverings.
- Import penetration into UK market adding pressures to UK based manufacturers.
- Current trends in the blinds sector.
- Trend towards metal poles and tracks in curtain suspension and decline of plastic track.
- Changes to retail distribution channels – growth of Internet.
- Market forecasts through to 2014.
Apollo Blinds, Appeal Conservatory Blinds, Arding Marketing Ltd, Argos, Ashley Wilde Group, B&Q, Bill Beaumont Textiles, Chiltern Mills, Cleland McIver, Colefax Group plc, Cope & Timmins, Curtains24, Curtains4U.co.uk, Decora Blind Systems, Dorma, Dunelm Mill, Edmund Bell & Company Ltd, Ena Shaw, Faber Blinds UK, Filigree Holdings Ltd, Focus (DIY), Freemans, Global International, Grattan, Habitat, Hallis Hudson, Herbert Parkinson, Hillarys Blinds, Homebase, Hunter Douglas, IKEA, Integra Products, J Rosenthall & Son Ltd, John Aird & Company, Littlewoods, Louvolite, Montgomery Tomlinson, Morton Young & Borland Textile Group, Mostyns Curtains, Mostyns Curtains and Fabrics, Network Blinds Ltd, Next, Osborne & Little, Otto Versand GmbH, Paul Simon, Plumbs, Prestigious Textiles Ltd, Price & Company Ltd, R E Ashworth & Co, Rectella, Robertshaws, Romo, Rufflette Ltd, Sampsons, Silent Gliss Ltd , Speedy Products, Stevens (Scotland) Ltd, Sunflex, Texplan Manufacturing, The Crowson Group, Tropical Blinds Limited, TW Lilley Textiles, Tyrone Textiles Limited, Velux, Walker Greenbank plc, Warwick Fabrics, Wickes.
Key areas of coverage in the report include:-
- Market Size by Value – 2004-09 at retail selling prices with estimates for 2010 and forecasts through to 2014.
- Product Mix - analysis of the market by sector in 2009, illustrating changes in market share since 2005.
- Purchase Motivation Factors – mix by purchase decision 2009 and key influences on purchasing behaviour including house moving, housebuilding and conservatories markets.
- International Trade – increasing import penetration into UK market 2004-09, source countries for window coverings imports 2009.
- Future Prospects – key factors influencing future market growth – health of the economy, fashion trends, etc - and prospects for individual market sectors. Impact on market of current downturn in house building, house-moving, and general decline in consumer confidence – timing and speed of recovery.
- Market Size by Value - 2004-09 at retail prices, estimates for 2010 and forecasts of sector performance to 2014, key factors influencing market growth, curtain market characteristics and future prospects.
- Mix by Major Product Sectors - overall share mix for ready-made, custom-made and fabric, factors influencing performance of individual sectors, prospects for future developments.
- Influence of Fashion and Styles – styles, fabrics, linings, trends in curtain styles and influence on purchasing decisions.
- Key Suppliers – key suppliers to the market, market shares for leading suppliers of ready-made curtains and curtain fabric, changes to supply structure since 2007.
- Market Size by Value - from 2004 -09, with forecasts to 2014 at retail prices, market characteristics, innovations and design trends, key factors influencing market growth, future prospects.
- Analysis by End-Use Application – % mix by value 2009 for windows, doors and conservatories, changes to mix since 1997.
- Mix by Blind Type and Style – custom and ready-made blinds, mix by type – vertical, Venetian, roller, soft and pleated – 2009, key trends and developments for major blind styles since 2005.
- Controls and Automation – review of trends in controls sector 2007-09, identification of leading suppliers of control and automation systems.
- Key Suppliers - supply structure, review of leading suppliers to the UK blinds market.
- Market Background, Characteristics and Size – by value at retail prices from 2004-09, with forecasts to 2014, key factors influencing current and future market development and recent trends.
- Product Mix – analysis by format – share by ready-made and off-the-roll, styles and trends in lightweight curtains.
Key Suppliers - market share estimates and review of leading suppliers/distributors of lightweight curtains.
CURTAIN SUSPENSION SYSTEMS
- Market Size – analysis by value 2004 -09 with forecasts of market performance to 2014 at retail prices, key factors influencing future market development.
- Product Mix – share mix between metal, wood poles, tracks. Changes to mix of key product sectors in terms of volume 2009, characteristics and style trends, examination of key product sectors.
- Key suppliers –review of leading suppliers to curtain suspension sector, estimated market share 2009.
- Analysis by Channel – identification of key distribution channels for domestic window coverings, channel share analysis, recent changes to share, leading organisations within each major channel, growth of Internet.
1.2 SOURCES OF INFORMATION
2. SUMMARY AND FUTURE PROSPECTS
2.2 FUTURE PROSPECTS
3. ECONOMIC ENVIRONMENT
3.2 INFLATION & INTEREST RATES
3.4 HOUSEHOLD CONSUMPTION
3.5 HOUSING & CONSTRUCTION
3.7 POPULATION PROFILE
4. WINDOW COVERINGS MARKET OVERVIEW
4.2 TOTAL MARKET SIZE
4.3 MARKET TRENDS AND CHARACTERISTICS
4.4 PURCHASE MOTIVATION FACTORS FOR WINDOW COVERINGS
4.4.1 Replacement Purchases
4.4.2 Property Transactions
4.4.3 New Housebuilding
4.4.4 Conservatories and other home improvements
4.5 INTERNATIONAL TRADE
4.6 MAJOR PRODUCT SECTORS
4.7 FUTURE PROSPECTS
5.1 MARKET SIZE AND CHARACTERISTICS
5.1.1 Market Size
5.1.2 Market Characteristics & Trends
5.2 CURTAIN PRODUCT SECTORS
5.2.1 Ready-Made Curtains
5.2.2 Curtain Fabric
5.2.3 Custom Made Curtains
5.3 TRENDS IN CURTAIN FASHIONS
5.3.1 Curtain Styles
5.3.2 Fabric Types
5.3.3 Curtain Linings
5.4 KEY SUPPLIERS
5.4.1 Ready-Made Curtains
5.4.2 Key Fabric Suppliers
6.1 MARKET SIZE AND CHARACTERISTICS
6.1.1 Market Size
6.1.2 Market Trends & Characteristics
6.2 APPLICATION AREAS BY END USE
6.2.3 Doors and Non-Standard Windows
6.3 BLIND TYPES
6.4 BLIND STYLES
6.4.1 Venetian Blinds
6.4.2 Vertical Blinds & Panel Blinds
6.4.3 Roller Blinds
6.4.4 Soft Blinds
6.4.5 Pleated Blinds
6.5 CONTROLS AND AUTOMATION
6.6 KEY SUPPLIERS
6.6.1 Supply Structure
6.6.2 Key Suppliers
7. LIGHTWEIGHT CURTAINS
7.2 MARKET SIZE & BACKGROUND
7.3 MARKET CHARACTERISTICS AND TRENDS
7.4 PRODUCT MIX
7.4.1 Lightweight Curtain Formats
7.4.2 Lightweight Curtain Styles
7.5 KEY SUPPLIERS
8. SUSPENSION SYSTEMS
8.1 MARKET SIZE
8.2 PRODUCT MIX
8.2.1 Metal Poles
8.2.2 Wooden Poles
8.2.3 Curtain Tracks
8.3 KEY SUPPLIERS
9.2 DISTRIBUTION CHANNEL SHARES
9.3 INDEPENDENTS & SPECIALISTS
9.4 DEPARTMENT STORES, VARIETY STORES AND GROCERY MULTIPLES
9.4.1 Department Stores
9.4.2 Variety Stores and Grocery Multiples
9.5 THE INTERNET, MAIL ORDER & CATALOGUE STORES
9.5.1 Internet Services
9.5.2 Mail Order and Catalogue Stores
9.6 DIY MULTIPLES
9.7 FURNITURE & FURNISHING MULTIPLES
CHART 1: UK WINDOW COVERINGS MARKET 2004 -2014 – BY VALUE (£ MILLION AT RSP) 8
CHART 2: INTEREST RATES AND INFLATION (CPI) FROM 1992-2014 12
CHART 3: PDI & SAVINGS RATIO AT CURRENT PRICES 1992-2014 14
TABLE 4: EXCHANGE RATE FLUCTUATIONS 2004-2010 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 16
CHART 5: AGE DISTRIBUTION OF THE RESIDENT UK POPULATION MID-2008 (‘000) 17
TABLE 6 : TOTAL UK MARKET FOR DOMESTIC WINDOW COVERINGS 2003 -2013 – BY VALUE (£ MILLION AT RSP) 20
CHART 7: PURCHASE MOTIVATION FACTORS FOR WINDOW COVERINGS 2010 - % BY VALUE 22
TABLE 8 : NUMBER OF UK RESIDENTIAL PROPERTY TRANSACTIONS 2006 -2009 – BY VOLUME (THOUSANDS) 24
TABLE 9: HOUSE BUILDING STARTS AND COMPLETIONS (GREAT BRITAIN) 2004 – 2014, BY VOLUME UNITED KINGDOM (‘000 DWELLINGS) 25
TABLE 10 : UK DOMESTIC CONSERVATORY MARKET 2005 TO 2009 - BY VOLUME (000’S) 26
TABLE 11: INTERNATIONAL TRADE IN CURTAINS, INTERIOR BLINDS & CURTAIN/BED VALANCES 2004 TO 2009 (BY VALUE AND VOLUME) 27
CHART 12: SOURCE COUNTRIES FOR WINDOW COVERINGS IMPORTS 2009 - % BY VALUE 28
TABLE 13: WINDOW COVERING IMPORTS BY COUNTRY 2005, 2007 AND 2009 BY VALUE (£ MILLION) AND % CHANGE 2005 TO 2009 29
TABLE 14: IMPORT SOURCE COUNTRIES FOR WINDOW COVERINGS ASIA & OCEANIA- VERSUS ‘REST OF WORLD’ 2000 – 2007 (% SHARE BY VALUE) 29
TABLE 15: UK WINDOW COVERINGS MARKET - PRODUCT MIX BY VALUE 2010 (£ MILLION AT RSP) – CURTAINS, BLINDS, LIGHTWEIGHT CURTAINS, CURTAIN SUSPENSION 30
CHART 16: UK MARKET FOR CURTAINS 2004 TO 2014 – BY VALUE (£M AT RSP) 33
CHART 17: UK MARKET FOR CURTAINS MIX BY PRODUCT TYPE 2010 (CUSTOM MADE, READY MADE, FABRIC) - % BY VALUE 36
TABLE 18: UK MARKET FOR CURTAINS MIX BY CURTAIN TYPE 1998, 2005 & 2010 - % BY VALUE 37
CHART 19: UK MARKET FOR READY-MADE CURTAINS 2004 TO 2014 – BY VALUE (£ MILLION AT RSP) 38
TABLE 20: UK MARKET FOR CURTAIN FABRIC 2004 TO 2014 – BY VALUE (£ MILLION AT RSP) 39
CHART 21: UK MARKET FOR CUSTOM-MADE CURTAINS 2004 TO 2014 – BY VALUE (£ MILLION AT RSP) 40
TABLE 22: MARKET SHARES OF LEADING SUPPLIERS OF READY-MADE CURTAINS IN 2009 44
TABLE 23: MAJOR UK FABRIC SUPPLIERS 2009 - MARKET SHARE 46
TABLE 24: UK DOMESTIC BLINDS MARKET BY VALUE 2002 TO 2014 – BY VALUE (£ MILLION AT RSP) 49
CHART 25: UK BLINDS MARKET BY END USE SECTOR (WINDOWS, CONSERVATORIES AND DOORS) 2010 - % BY VALUE 52
CHART 26: UK BLINDS MARKET BY END USE APPLICATION MIX 2003, 2007 & 2010 – % BY VALUE 53
CHART 27: PRODUCT MIX CUSTOM MADE VS. READY MADE BLINDS 2010 - % BY VALUE 56
CHART 28: UK MARKET FOR DOMESTIC BLINDS PRODUCT MIX 2010 - % BY VALUE (VERTICAL, VENETIAL, ROLLER, SOFT, PLEATED, OTHER) 57
CHART 29: UK MARKET FOR LIGHTWEIGHT CURTAINS 2004 TO 2014 BY VALUE - £ MILLION AT RSP 66
CHART 30: UK MIX OF LIGHTWEIGHT CURTAIN PRODUCTS 2001, 2007 & 2010 - % BY FORMAT (OFF-THE-ROLL, READY MADE) 68
TABLE 31: MARKET SHARE FOR LEADING SUPPLIERS OF LIGHTWEIGHT CURTAINS 2010 70
TABLE 32: UK MARKET FOR CURTAIN SUSPENSION SYSTEMS 2004 TO 2014 – BY VALUE (£ MILLION AT RSP) 72
CHART 33: PRODUCT MIX FOR UK CURTAIN SUSPENSION MARKET 2009 –BY VOLUME (METAL POLES, WOOD POLES, TRACK, OTHERS) 73
TABLE 34: MARKET SHARES BY TRACK & POLE SUPPLIER % BY VALUE 2010 76
TABLE 35: DISTRIBUTION CHANNEL MIX OF WINDOW COVERINGS 2010 - SHARE BY VALUE (%) 79
TABLE 36: MIX OF TEXTILE RETAILERS BY SIZE 2005, 2007 AND 2009 81
The UK Window coverings market is mature, heavily reliant on replacement sales and highly vulnerable to underlying economic trends affecting the housing market and levels of consumer spending. Purchases of new window coverings can easily be deferred when household spending is under pressure, and ‘trading down’ – another option for cash-strapped consumers – impacts on market value.
Market value peaked in 2007 at £1.34 billion before declining by over 15% over the 2008/09 period. The key factors underpinning this decline have been the drop in housing market activity since mid-2008, together with fragile consumer confidence and spending on home improvements.
Curtains are the largest product sector, accounting for an estimated 48% of the market. Blinds now account for an estimated 30% share of the market and have experienced a difficult period, reflecting tough conditions in the conservatory market and a slower replacement cycle. However, blinds remain a popular option offering relatively low cost, ease of installation and a broader range of styles and materials.
Venetian and roller blinds are the leading sectors, with a combined share of around 55% of the market. Both ranges remain particularly popular offering consumers a wide choice of designs and materials.
Expenditure on major home improvements has declined in the last 2 years, with ‘small makeovers’, rather than major installations, a strong characteristic of the home improvement market during this period. On a positive note, window coverings also provide homeowners with a quick, easy and relatively inexpensive way to transform existing interiors without embarking on major, costly redecorating projects.
The window coverings sector is facing considerable change. It has become increasingly price-sensitive over the past few years a growing cost consciousness among consumers, which is unlikely to change significantly – at least in the short to medium term. – a trend reflected in a switch back to stronger colours and designs to complement more neutral colour schemes in other furniture / furnishings.
Following the Election, the prospects for window coverings in 2010 remain shrouded in uncertainty. The housing market and consumer confidence remains fragile, though a slow housemoving market will encourage more homeowners to redecorate their existing homes.
While the overall market is likely to the first signs of recovery in 2010, growth rates will be very marginal and this trend of moderate growth will continue to at least 2014, when the market will be worth around £1.25 billion.
The market for curtains, which fell to £542 in 2009, is forecast to recover marginally in 2010, with low growth in the subsequent few years. Domestic blinds are also expected to see a return to growth in2010, with the market value rising steadily towards £400million in 2014.
Distribution of windowcoverings is fragmented with Department Stores, Furnishing Specialists and Catalogue / Mail order / Internet each accounting for shares of 20-25%. As with other household products, the Internet is experiencing strong growth with a mix of specialist online retailers and Internet sales for leading retailers, such as Argos, B&Q etc.
- Apollo Blinds
- Appeal Conservatory Blinds
- Arding Marketing Ltd
- Ashley Wilde Group
- Bill Beaumont Textiles
- Chiltern Mills
- Cleland McIver
- Colefax Group plc
- Cope & Timmins
- Decora Blind Systems
- Dunelm Mill
- Edmund Bell & Company Ltd
- Ena Shaw
- Faber Blinds UK
- Filigree Holdings Ltd
- Focus (DIY)
- Global International
- Hallis Hudson
- Herbert Parkinson
- Hillarys Blinds
- Hunter Douglas
- Integra Products
- J Rosenthall & Son Ltd
- John Aird & Company
- Montgomery Tomlinson
- Morton Young & Borland Textile Group
- Mostyns Curtains
- Mostyns Curtains and Fabrics
- Network Blinds Ltd
- Osborne & Little
- Otto Versand GmbH
- Paul Simon
- Prestigious Textiles Ltd
- Price & Company Ltd
- R E Ashworth & Co
- Rufflette Ltd
- Silent Gliss Ltd
- Speedy Products
- Stevens (Scotland) Ltd
- Texplan Manufacturing
- The Crowson Group
- Tropical Blinds Limited
- TW Lilley Textiles
- Tyrone Textiles Limited
- Walker Greenbank plc
- Warwick Fabrics