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Domestic Window Coverings Market - UK 2010-2014

AMA Research, July 2010, Pages: 87


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This report incorporates original research and gives a comprehensive and up-to-date review of the UK window coverings market, with forecasts through to 2014.

Product areas covered:
- Curtains – ready-made, custom-made & curtain fabric.
- Blinds – roller, Venetian, Roman, pleated, vertical, soft, etc.
- Lightweight Curtains – net & lace curtains, sheers & voiles.
- Curtain Suspension Systems – poles, tracks, rods and wire.

Despite a difficult period in 2008-09, the domestic window coverings market in 2010 is still worth over £1.1 billion at retail prices. The downturn in the UK economy in general – and the housing market and consumer spending on home improvements in particular – have impacted on sales of window coverings, though some product sectors have continued to perform reasonably well.

Following the Election, prospects for the short-medium term in 2010-11 are difficult to predict, but the window coverings market is forecast to experience moderate rates of growth 2011-14, benefiting from returning consumer confidence and forecast improvements in the housing market.

Of particular interest:-
- Analysis of curtains, blinds, lightweight curtains and suspension systems by sector.
- Impact of current volatile economic climate on windowcoverings.
- Import penetration into UK market adding pressures to UK based manufacturers.
- Current trends in the blinds sector.
- Trend towards metal poles and tracks in curtain suspension and decline of plastic track.
- Changes to retail distribution channels – growth of Internet.
- Market forecasts through to 2014.

Companies included:-

Apollo Blinds, Appeal Conservatory Blinds, Arding Marketing Ltd, Argos, Ashley Wilde Group, B&Q, Bill Beaumont Textiles, Chiltern Mills, Cleland McIver, Colefax Group plc, Cope & Timmins, Curtains24, Curtains4U.co.uk, Decora Blind Systems, Dorma, Dunelm Mill, Edmund Bell & Company Ltd, Ena Shaw, Faber Blinds UK, Filigree Holdings Ltd, Focus (DIY), Freemans, Global International, Grattan, Habitat, Hallis Hudson, Herbert Parkinson, Hillarys Blinds, Homebase, Hunter Douglas, IKEA, Integra Products, J Rosenthall & Son Ltd, John Aird & Company, Littlewoods, Louvolite, Montgomery Tomlinson, Morton Young & Borland Textile Group, Mostyns Curtains, Mostyns Curtains and Fabrics, Network Blinds Ltd, Next, Osborne & Little, Otto Versand GmbH, Paul Simon, Plumbs, Prestigious Textiles Ltd, Price & Company Ltd, R E Ashworth & Co, Rectella, Robertshaws, Romo, Rufflette Ltd, Sampsons, Silent Gliss Ltd , Speedy Products, Stevens (Scotland) Ltd, Sunflex, Texplan Manufacturing, The Crowson Group, Tropical Blinds Limited, TW Lilley Textiles, Tyrone Textiles Limited, Velux, Walker Greenbank plc, Warwick Fabrics, Wickes.

Key areas of coverage in the report include:-

THE MARKET
- Market Size by Value – 2004-09 at retail selling prices with estimates for 2010 and forecasts through to 2014.
- Product Mix - analysis of the market by sector in 2009, illustrating changes in market share since 2005.
- Purchase Motivation Factors – mix by purchase decision 2009 and key influences on purchasing behaviour including house moving, housebuilding and conservatories markets.
- International Trade – increasing import penetration into UK market 2004-09, source countries for window coverings imports 2009.
- Future Prospects – key factors influencing future market growth – health of the economy, fashion trends, etc - and prospects for individual market sectors. Impact on market of current downturn in house building, house-moving, and general decline in consumer confidence – timing and speed of recovery.

CURTAINS
- Market Size by Value - 2004-09 at retail prices, estimates for 2010 and forecasts of sector performance to 2014, key factors influencing market growth, curtain market characteristics and future prospects.
- Mix by Major Product Sectors - overall share mix for ready-made, custom-made and fabric, factors influencing performance of individual sectors, prospects for future developments.
- Influence of Fashion and Styles – styles, fabrics, linings, trends in curtain styles and influence on purchasing decisions.
- Key Suppliers – key suppliers to the market, market shares for leading suppliers of ready-made curtains and curtain fabric, changes to supply structure since 2007.

BLINDS
- Market Size by Value - from 2004 -09, with forecasts to 2014 at retail prices, market characteristics, innovations and design trends, key factors influencing market growth, future prospects.
- Analysis by End-Use Application – % mix by value 2009 for windows, doors and conservatories, changes to mix since 1997.
- Mix by Blind Type and Style – custom and ready-made blinds, mix by type – vertical, Venetian, roller, soft and pleated – 2009, key trends and developments for major blind styles since 2005.
- Controls and Automation – review of trends in controls sector 2007-09, identification of leading suppliers of control and automation systems.
- Key Suppliers - supply structure, review of leading suppliers to the UK blinds market.

LIGHTWEIGHT CURTAINS
- Market Background, Characteristics and Size – by value at retail prices from 2004-09, with forecasts to 2014, key factors influencing current and future market development and recent trends.
- Product Mix – analysis by format – share by ready-made and off-the-roll, styles and trends in lightweight curtains.
Key Suppliers - market share estimates and review of leading suppliers/distributors of lightweight curtains.

CURTAIN SUSPENSION SYSTEMS
- Market Size – analysis by value 2004 -09 with forecasts of market performance to 2014 at retail prices, key factors influencing future market development.
- Product Mix – share mix between metal, wood poles, tracks. Changes to mix of key product sectors in terms of volume 2009, characteristics and style trends, examination of key product sectors.
- Key suppliers –review of leading suppliers to curtain suspension sector, estimated market share 2009.

DISTRIBUTION CHANNELS
- Analysis by Channel – identification of key distribution channels for domestic window coverings, channel share analysis, recent changes to share, leading organisations within each major channel, growth of Internet.





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