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Underfloor Heating Market - UK 2010-2014
AMA Research, July 2010, Pages: 69
This report incorporates original input and primary research, and represents an up-to-date and perceptive review of the market and its development.
Product sectors reviewed include:
- Wet Heating Systems
- Electric Heating Systems
- Key markets reviewed include:
- Self Build
- Public Sector
- New Housebuilding
- Total Heating
- Electric Heating Systems
This unique report answers the need for both a quantitative and qualitative analysis of the underfloor heating market focusing on market size and trends, product mix, supply, distribution and future prospects, the report is comprehensive, informative and will facilitate operational and strategic decision-making processes.
The market has declined slightly in the past year still represents a significant and long term opportunity for manufacturers and distributors in the heating sector. A wide range of end use sectors and growing confidence in the systems following new product developments will continue to provide impetus for strong market growth which is likely to continue in the medium to longer term.
Areas of particular interest include:-
- Market size and trend analysis for electric and wet systems.
- Analysis of new build housing and non-domestic applications.
- Influence of non-domestic sector, in particular health and education.
- Floor covering analysis.
- Key supplier analysis and market shares.
- Analysis of distribution structure and channels, key trends and prospects.
- Review of influential standards and regulatory requirements.
Allbrite UK, Anders Heating Company, Begetube UK, CM Skye Grantees Ltd, Continental Underfloor Heating, Danfoss Randall, Devi Electroheat, Dimplex, Ebeco UK Ltd, Eco Hometec, Elektra UK, Emmeti UK, Evenheat UK Ltd, Flexel International, Florad Heating Systems, Flowcrete, Global Trace Heating, Hilton Croft Ltd, Invisible Heating Systems UK, John Guest International, LK Systems, Magnum Heating Ltd, Nu-Heat UK, Pipe 2000 Ltd, Polypipe/Polyplumb, Raychem, Rayotec, Rehau, Reliance Water Controls, Rettig Indoor Climate Control, Robbens Systems, The Pedarson Heating Group, Thermalfloor Heating, Thermo-Floor, Timeguard, Uponor Housing Solutions, Velta, Warmup UK, Wavin UK.
Key areas of coverage in the report include:-
UNDERFLOOR HEATING MARKET
- Market size from 2004-2009, industry structure, analysis of key market developments and trends.
- Future prospects, likely future trends, market forecasts to 2014.
- Product mix by value – electric and water based underfloor heating systems, value of overall heating market.
- Key market influences – general trends in heating market, key advantages of underfloor heating, politico-legal, economic, social, technological, etc.
- Review of key end-use markets – self build, conservatories and garden rooms, new housing, health and education sectors – market volumes, review of underfloor heating sales by sector, trends, key issues etc.
- Value of the key product sectors (electric and water based systems) – product mix 2004-2009 and forecasts to 2014.
- Key trends and influencing factors for key sectors to 2014.
- Review of underfloor heating controls.
- Analysis of underfloor heating market by new build/RMI, housing/non-housing applications from 2004-2014.
UNDERFLOOR HEATING PRODUCTS
- Identification of key manufacturers for electric and wet systems.
- Supply structure analysis.
- Market share analysis for key suppliers.
- Review of recent key activities, turnover anlysis where appropriate.
- Relationship analysis between manufacturers and contractors/distributors – material supply only, supply and installation.
- Analysis of key channels – direct supply, merchants/distributors, internet etc 0 share by channel.
- Review of key channels – relative strengths of channels in different end use markets, profile analysis of key distributors.
- Role of contractors and installers, DIY/Professional installation. Key trends and issues.
- Future influences – construction, housebuilding, DIY expenditure, self build market etc.
- Micro market influences likely in the future for specific products.
- Likely future performance of key supply and distribution channels.
- Macro-economic influences – performance of UK economy to 2014.
1.2 SOURCES OF INFORMATION
2. EXECUTIVE SUMMARY & FUTURE PROSPECTS
2.2 FUTURE PROSPECTS
3. ECONOMIC ENVIRONMENT
3.2 INFLATION & INTEREST RATES
3.4 HOUSEHOLD CONSUMPTION
3.6 POPULATION PROFILE
4. UNDERFLOOR HEATING MARKET
4.2 MARKET BACKGROUND
4.3 MARKET SIZE
4.4 MIX OF DOMESTIC AND NON-DOMESTIC UNDERFLOOR HEATING
4.4.1 Domestic Underfloor Heating Market
4.4.2 Non-Domestic Underfloor Heating Market
4.5 KEY INFLUENCING FACTORS
4.5.1 Floor covering Types
4.5.2 Housing Market
4.5.3 Conservatories and Garden Rooms
4.5.4 Public Sector Construction
4.6 NEW BUILDING METHODS
5. UNDERFLOOR HEATING TYPES AND APPLICATIONS
5.1.1 Domestic Heating Market
5.1.2 Benefits an Limitations of Underfloor Heating
5.2 TYPES OF UNDERFLOOR HEATING
5.2.1 Overall Mix by Type
5.2.2 Electric Underfloor Heating
5.2.3 Warm Water Systems
5.2.4 UFH Controls
5.3 APPLICATIONS FOR UNDERFLOOR HEATING
5.4 STANDARDS AND REGULATIONS
6 SUPPLY STRUCTURE
6.1 SUPPLY OVERVIEW
6.2 PROFILE OF UNDERFLOOR HEATING SUPPLY COMPANIES
6.3 PROFILES OF OTHER SUPPLIERS
6.4 CONTRACTORS AND INSTALLERS
7. DISTRIBUTION OF UNDERFLOOR HEATING PRODUCTS
7.1 DISTRIBUTION STRUCTURE OF UNDERFLOOR HEATING
7.2 BUILDERS’ MERCHANTS AND OTHER DISTRIBUTORS
7.3 DIY MULTIPLES
7.4.2 Tile & Bathroom Suppliers
7.4.3 Specialist Suppliers
CHART 1: TOTAL UNDERFLOOR HEATING MARKET 2004-2014 (£M MSP) 7
CHART 2: INTEREST RATES AND INFLATION (CPI) FROM 1992-2014 10
CHART 3: PDI & SAVINGS RATIO AT CURRENT PRICES 1992-2014 12
TABLE 4: EXCHANGE RATE FLUCTUATIONS 2004-2010 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 13
CHART 5: AGE DISTRIBUTION OF THE RESIDENT UK POPULATION MID-2008 (‘000) 13
TABLE 6: TOTAL UK HEATING MARKET 2004-2014 (£M MSP) 17
TABLE 7: TOTAL UK UNDERFLOOR HEATING MARKET 2004-2014 (£M MSP) 18
CHART 8: UNDERFLOOR HEATING MARKET BY END USE SECTOR 2009 (£M MSP) 20
CHART 9: DOMESTIC END USER MIX 2009 - % BY VALUE 21
TABLE 10: NON-DOMESTIC UNDERFLOOR HEATING MARKET BY SECTOR: VALUE AND % OF TOTAL MARKET – 2004, 2009 & 2014 23
CHART 11: FLOOR COVERINGS PRODUCT MIX 2009 - % BY VALUE 24
TABLE 12: WOOD FLOOR COVERING MARKET 2007-2011 (£M MSP) 25
CHART 13: UK HOUSE BUILDING MARKET – MIX BY SECTOR AND BUILD METHOD 2009 - BY VOLUME 26
TABLE 14: UK HOUSE BUILDING MARKET STARTS AND COMPLETIONS 2004-2014 (‘000S) 27
CHART 15: HOUSE BUILDING COMPLETIONS BY TYPE OF DWELLING % GB 2001-2009 29
CHART 16: SELF-BUILD MARKET 2004-2014 - BY VOLUME 31
TABLE 17: THE UK GARDEN ROOM AND BUILDING MARKET 2006-2012 BY VOLUME 33
CHART 18: UK PRODUCT MIX - PREFABRICATED FRAME AND PANEL BUILDING SYSTEMS MARKET – TIMBER FRAME, STEEL, CONCRETE, SIPS, VALUE SHARES 2009 37
CHART 19: UK DOMESTIC CENTRAL HEATING INSTALLATIONS BY TYPE 2009 (% SHARE) 39
CHART 20: UNDERFLOOR HEATING MARKET – MIX OF ELECTRIC/WATER-BASED SYSTEMS 2009 BY VALUE 42
CHART 21: MIX OF ELECTRIC/WATER-BASED SYSTEMS – DOMESTIC & COMMERCIAL – 2004, 2009, 2014 BY % 44
TABLE 22: UNDERFLOOR HEATING IN DOMESTIC AND NON DOMESTIC APPLICATIONS: 2004-2013 % BY VALUE 47
TABLE 23: PUBLIC & PRIVATE COMMERCIAL AND INDUSTRIAL CONTRACTOR OUTPUT 2004-2014 GREAT BRITAIN - CURRENT PRICES (£M) 48
TABLE 24: MAJOR SUPPLIERS OF UNDERFLOOR HEATING – MARKET SHARE IN 2009 (EXCLUDING INSTALLATION) 52
TABLE 25: PLUMBING, HEATING AND AIR CONDITIONING INSTALLERS REGISTERED FOR VAT BY TURNOVER BAND 2009 59
CHART 26: PLUMBING, HEATING AND AIR CONDITIONING INSTALLERS REGISTERED FOR VAT BY EMPLOYEE SIZE BAND 2009 60
TABLE 27: DISTRIBUTION OF UNDERFLOOR HEATING PRODUCTS TO END USERS 2009 62
TABLE 28: DOMESTIC DISTRIBUTION OF UNDERFLOOR HEATING PRODUCTS BY CHANNEL 2009 63
TABLE 29: NON DOMESTIC DISTRIBUTION OF UNDERFLOOR HEATING PRODUCTS BY CHANNEL 2009 64
CHART 30: MERCHANTS’ MARKET SHARES 2009 65
CHART 31: DIY MULTIPLES/BUILDERS MERCHANTS SALES 2004-2010 (2000=100) 66
Underfloor heating (UFH) has been widely used in Europe for more than thirty years. The UK market is younger and less developed, accounting for just under 5% of the total UK heating market. However, the UK UFH market saw high growth in the early part of the decade, gaining popularity in the self build and luxury sectors of the house building market in particular. Towards the end of 2007 the market started to experience the first effects of the ‘credit crunch’ as consumer confidence fell and interest rates started to increase.
The market has seen a significant decline in 2009 in response to the economic conditions, with further decline expected in 2010, as both domestic and non domestic construction output continues to struggle. The economic downturn has particularly affected the housing market which has led to the non domestic UFH sector gaining market share. However, the public sector, notably health and education, is the dominant user within this area and whilst it has sustained the market to some extent in recent months, the change of government following the General Election in May, is likely to see large cuts in expenditure in this market.
Towards the end of 2010 and into 2011, it is hoped that the economic situation will start to improve. UFH is still a relatively new market and if it is able to penetrate the mass domestic market and gain share in the industrial and commercial sectors there is no reason that we wouldn’t see a return to the high levels of growth seen at the start of the decade.
The UFH supply chain remains fragmented and is characterised by a large number of suppliers. In the current market, the market leaders mainly consist of subsidiaries of international heating companies who design, supply and install UFH. For example, Wavin, Uponor and Devi are widely viewed as market leaders and are part of international groups. The contracting market has developed in recent years, with manufacturers offering training schemes to allow this to continue. It is anticipated that most manufacturers and suppliers will eventually end their involvement in installation.
Distribution remains dominated by direct supply. There has been a shift towards distribution via the internet, particularly in the domestic RMI sector where installation and design is relatively standard, as more emphasis is placed on cost. A number of the major merchants are active in the heating sector but are not heavily involved in distribution in this market, although if there is increased adoption of underfloor heating by national housebuilders there is likely to be a greater supply through builders’ merchants. The DIY multiples and tile and flooring specialists are now more involved in the distribution of UFH, with most companies stocking a limited range of products.
- Allbrite UK
- Anders Heating Company
- Begetube UK
- CM Skye Grantees Ltd
- Continental Underfloor Heating
- Danfoss Randall
- Devi Electroheat
- Ebeco UK Ltd
- Eco Hometec
- Elektra UK
- Emmeti UK
- Evenheat UK Ltd
- Flexel International
- Florad Heating Systems
- Global Trace Heating
- Hilton Croft Ltd
- Invisible Heating Systems UK
- John Guest International
- LK Systems
- Magnum Heating Ltd
- Nu-Heat UK
- Pipe 2000 Ltd
- Reliance Water Controls
- Rettig Indoor Climate Control
- Robbens Systems
- The Pedarson Heating Group
- Thermalfloor Heating
- Uponor Housing Solutions
- Warmup UK
- Wavin UK